Enabling Your Channel to Compete in the Digital Buyer’s Journey

aprimo

Today’s buyer has changed. The new digital buyer thinks, behaves and researches differently than the buyers of the past. These buyers demand consistent, local, and targeted experiences at each and every stage of the buyer’s journey from marketing touches at the beginning to sales and support at the end. Do your channel partners have what it takes to guide buyers through each stage of the new buyer’s journey? Join Kevin Souers, Chief Product Officer of Aprimo, to learn how the buyer’s journey has changed and how you can enable your channel partners to compete in the digital buyer’s journey – efficiently, effectively and at scale.
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Spotlight

All of us have witnessed a subtle transition in recent years as corporations have moved from proactive institutions where trends and decisions were delivered from the top down to reactive defendants commanded by their constituents. A number of factors prompted this shift: Economic instability shook the foundation of business practices; unscrupulous accounting precipitated increased scrutiny and decreased public trust; and new technologies altered the flow of information in a way that empowers consumers and opens the door for reputational disasters. But technology’s relationship with business is a dichotomous one: While it increases risk, it also serves as a solution for measuring communications’ contribution to bottom-line results and for taking preventative steps in reputation control.


OTHER ON-DEMAND WEBINARS

The Anatomy of a Successful Instagram Ad Campaign

Falcon

The Anatomy of a Successful Instagram Ad Campaign, Marketers live and breathe ad campaigns. A lot of effort is put into them and yet, not all campaigns turn out satisfactorily. How can we turn the tide? This webinar will uncover: A step-by-step process for launching effective ad campaigns, Creative best practices & advanced ad targeting options & The KPI's you should be measuring.
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Digital Bowl Post-Game Report

Merkle

Merkle’s annual Digital Bowl Report evaluates how well Super Bowl advertisers supported their ad campaigns across the main digital channels — social media, paid search, SEO, and digital media/display. In our Post-Game Webinar, we’ll review how well the 2018 advertisers ran their playbooks. We’ll highlight specific cases from each channel, providing you with real examples of how brands have best leveraged digital marketing to support traditional media buys. Beyond the big game, attendees will walk away with actionable insights into how to use digital to support their marketing initiatives.
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Digital advertising for real estate

Adwerx

Can one company have a crush on another? If so, then Adwerx has a crush on Happy Grasshopper. Or at least, we want to sit at the same lunch table and hang out together after school.So when Happy Grasshopper asked our CEO Jed Carlson to sit in on a webinar about digital advertising, we jumped at the chance!Join Dan Stewart from Happy Grasshopper and Jed for a discussion that will cover things like:What is digital advertising?
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Building an imprint for success | Americas webinar

BrightTALK

How do you stand out from the crowd? Brands able to draw on established cues imprinted in the minds of consumers, have a ready-made advantage when it comes to influencing decision making. Those in possession of meaningful slogans, logos, colours, designs, packaging or celebrity endorsements, may activate them at key moments to fire relevant associations and memories. But what is the true value of a clear Brand Imprint? Where should brands focus their efforts, and how can they best ingrain and own them?
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Spotlight

All of us have witnessed a subtle transition in recent years as corporations have moved from proactive institutions where trends and decisions were delivered from the top down to reactive defendants commanded by their constituents. A number of factors prompted this shift: Economic instability shook the foundation of business practices; unscrupulous accounting precipitated increased scrutiny and decreased public trust; and new technologies altered the flow of information in a way that empowers consumers and opens the door for reputational disasters. But technology’s relationship with business is a dichotomous one: While it increases risk, it also serves as a solution for measuring communications’ contribution to bottom-line results and for taking preventative steps in reputation control.

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