Enabling Your Channel to Compete in the Digital Buyer’s Journey

Today’s buyer has changed. The new digital buyer thinks, behaves and researches differently than the buyers of the past. These buyers demand consistent, local, and targeted experiences at each and every stage of the buyer’s journey from marketing touches at the beginning to sales and support at the end. Do your channel partners have what it takes to guide buyers through each stage of the new buyer’s journey? Join Kevin Souers, Chief Product Officer of Aprimo, to learn how the buyer’s journey has changed and how you can enable your channel partners to compete in the digital buyer’s journey – efficiently, effectively and at scale.
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Spotlight

OTHER ON-DEMAND WEBINARS

Programmatic Media Buying

Programmatic Advertising has recently become the buzz word in the world of Digital Marketing. As a channel, it offers numerous opportunities to tackle multiple business goals and has become an integral part of the media strategy for numerous brands. Join us in this webinar as we dissect and deep dive into the channel’s capabilities and explore how programmatic can fit into your marketing strategy.
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Meet the New Faces of TV Advertising: What Major Brands Can Learn From CTV Pioneers

Connected TV is leveling the playing field and democratizing TV advertising, helping a new swath of challenger brands find success regardless of size or budget. As CTV adoption continues to climb, new players—including blue-chip brands with massive budgets—are rushing into the space and dynamically changing the landscape. So what can these established TV advertisers learn from the pioneers that have already succeeded on CTV?
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How to Democratize Media Analytics: Creating a Cohesive MarTech Ecosystem

This year’s Limitless centered on agility — celebrating marketers’ ability to endure and excel through change.Hear from Salesforce leadership on the current marketing landscape.Learn from inspiring Trailblazers on digital transformation.See the latest Datorama product innovations.
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How to Create and Manage a Podcast for Your Brand

Podcasting has experienced explosive growth in the past few years, with the term and 155 million active users in the US alone. Podcasts generate very engaged group of listeners, with 85 percent listening until the end of each podcast.
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