Engage CTV Viewers With Killer Creative: Understand Audiences to Optimize Performance

Engage CTV Viewers
As younger viewers flock to streaming services, connected TV (CTV) is finally having a moment. But as advertisers begin moving their budgets away from linear to CTV, many questions about audience behaviors remain unanswered. What differentiates CTV viewers from linear TV audiences, for instance, and what kind of ad creative performs best when repetition is high and inventory low?
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OTHER ON-DEMAND WEBINARS

HVAC Digital Marketing Boot Camp: Dominating Local Search with Google Ads

Surefire Local

The HVAC Digital Marketing Boot Camp is a 3-part online webinar that'll walk you through everything from how to optimize your free Google My Business listing, how to increase your website’s search ranking, and how to get the best results out of advertising with Google. It covers everything you and your HVAC business need to know about being found on Google.
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From Ad to Cart: Drive Engagement, Consumer Insight and Sales with Conversational AI

webcasts

Brands and agencies are constantly faced with strategic choices about how to best reach, engage with, and learn about their consumers to drive sales growth. Conversational AI empowers brands to drive multiple minutes of consumer engagement, collect rich first-party profile data and improve online and offline sales conversion with a single conversational intelligence that provides guidance, recommendations, advice, consultation, and expertise (GRACE) to consumers across the entire customer journey, from ad to cart.
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Retail Media Trends and ADvendio's Solution for Omnichannel Advertising Revenue Growth

In this webinar recording, ADvendio team members Samantha Giaver and Samantha Westphal discuss current retail media trends while providing a complete overview of how ADvendio's solution is supporting leading global retail customers in enhancing cross-channel campaign management.
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Introduction to keywords and sponsored ads

Keywords play an important role in the success of your manual campaigns. But do you know how to use broad, phrase, and exact match keywords, or where to find keywords that will help you build a successful campaign? In this beginner-level webinar, we'll show you what keywords are and how to choose the right ones based on your advertising goals. Plus, we'll explain how to analyze your search term report to understand how shoppers discover your products.
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