FORRESTER RESEARCH: SOCIAL MEDIA ARCHIVING MARKET OVERVIEW

Smarsh

Many compliance professionals still struggle to meet archiving and eDiscovery requirements with email, and now employees are using social and mobile channels, which are even harder to control. Their dynamic format creates headaches for those responsible for ensuring the authenticity of social posts and preserving related context — including author, location, and ensuing discussion threads. Social archiving vendors help meet these emerging challenges with tools that directly capture social posts, fully recreate metadata, and enable quick, intuitive searches to handle review and supervision tasks.
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Spotlight

Digital advertising has seen tremendous growth in the last decade. The internet offers display and rich media advertising, (which can be viewed as an equivalent to print advertisements and television commercials), as well as new forms and techniques of advertising unique to the medium. Newer forms of digital media including mobile, in-game, digital TV, and digital outdoor are also generating exciting new opportunities for advertising. In contrast to the established conventions of traditional media, internet advertising is still in an emerging, evolving state, with further innovation and growth on the way.


OTHER ON-DEMAND WEBINARS

HOW MID-MARKET BRANDS CAN OUTMANEUVER THE GIANTS ON SOCIAL MEDIA

NetBase

Big brands dominate the social media space, right? Not anymore. In the fast-paced social media realm, mid-market brands have a distinct advantage in their ability to be more agile--responding to immediate feedback and market changes more rapidly than their large-brand competitors.
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The Modern Marketer’s Workshop: Content that Converts: Drive ROI and Revenue in 2017

HEINZ

The gap between content marketing and ROI is widening, but does that mean that content is no longer king? You hear it all the time – “We need more blog posts, more emails, more advertising!” More means more, right?
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The Ultimate Guide to Snapchat Advertising

Katana

In case you missed February’s webinar on “The Ultimate Guide to Snapchat Advertising,” we’ve consolidated the most important information for marketers to gain a better understanding of how Snapchat ads can impact your business. Snapchat has over 300 million monthly active users who send 2.5 billion ephemeral (disappearing) photos and videos each day. The platform, which reaches 11% of the US’s entire digital population, allows brands and advertisers to buy Sponsored Lenses, Snap Ads and Sponsored Geofilters in order to reach their predominately millennial audience.
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Top Ten Takeaways from Connections 2015

BrightTALK

Didn't get the chance to attend Connections 2015 in New York City? Listen to Salesforce Marketing Cloud personalities, Joel Book and Heike Young, as they showcase their top ten takeaways from Connections 2015, the Digital Marketing Event of the Year!
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Spotlight

Digital advertising has seen tremendous growth in the last decade. The internet offers display and rich media advertising, (which can be viewed as an equivalent to print advertisements and television commercials), as well as new forms and techniques of advertising unique to the medium. Newer forms of digital media including mobile, in-game, digital TV, and digital outdoor are also generating exciting new opportunities for advertising. In contrast to the established conventions of traditional media, internet advertising is still in an emerging, evolving state, with further innovation and growth on the way.

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