Bannerflow
Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic creative and mobile optimization – help marketers achieve greater efficiencies and improved display results. Are you ready to leverage these new opportunities? Join our display advertising experts as they discuss new display best practices that can lift both brand awareness and bottom-line conversions. You’ll hear how you can effectively adopt emerging technologies to create more personalized, relevant display ad campaigns.
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tvsquared
TV advertising, accounting for a $3.1 billion industry in Australia, has proven to be the most effective marketing channel for creating brand awareness and driving both online and offline response. Watch this on-demand webinar to learn about the biggest TV ad trends impacting the Australian market, including: TV’s evolving role as a performance-marketing channel. How advertisers – across industries – are thinking differently about TV-driven direct response.
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AdEspresso
With well over 2 billion users on Facebook and over a billion on Instagram, it’s important to know how to target just the right people so that you maximize your results and avoid wasted ad spend. In this exclusive one-hour training, our Head of Education Paul Fairbrother will cover: Defining your ideal customer.
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There is no longer a debate on the need for new currencies and measurement methodologies for TV advertising. Now that the industry has come together and decided there must be a new way forward, the future of diversified currencies lies in its ability to set new standards it can support. But what will those be?
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