FTC Guides for Endorsements and Testimonials in Advertising

Within business, change is both constant and inevitable. Over the past twenty years, technology has revolutionized the world of advertising. Consumers are now exposed to more advertising than ever before and the way that they engage with brands has fundamentally changed. For advertisers, technological changes bring advantages and disadvantages. Advertisers can reach more people, more personally, across more spaces.

Podcasting has experienced explosive growth in the past few years, with the term and 155 million active users in the US alone. Podcasts generate very engaged group of listeners, with 85 percent listening until the end of each podcast.

Did you know that YouTube is the second largest search engine behind Google? So now that you do know that, why are so few marketers investing in this huge advertising opportunity? There are many different YouTube campaigns at your fingertips just waiting for you to take charge and capture the eyes of your audience. In this webinar recording, Hanapin experts Kelsey Hadaller and Emma Franks will show you how to set up the different types of YouTube campaigns, how to find results with different verticals, and how to implement an ongoing strategy.

In these uncertain times, with added economic pressure, Daniel will share his latest outlook for the industry detailing growth opportunities and the role of new channels. After the presentation, Daniel will take questions from the audience to delve deeper into the markets and channels that will provide opportunities and challenges.