Future Trends for the Ad-Tech Market

IDC recently released its first ever analysis of ad tech vendors, and it raised a lot of interesting questions about the future of advertising software, and advertising in general. In the “Future Trends for the Ad-Tech Market” webinar, now available on demand, Jen Whelan, Criteo’s SVP of Marketing, and Karsten Weide, IDC’s VP of Media & Entertainment have a fireside chat to discuss the results from IDC’s latest Advertising Software Forecast.
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Spotlight

OTHER ON-DEMAND WEBINARS

How to scale Google Ads by leveraging first-party data for audiences

Wondering how you can take advantage of the first-party data that you’ve already collected in your CRM and other marketing tools? Then you won’t want to miss this webinar! Join us on September 15th for a special webinar on Google Customer Match. We will be joined by Emma Phillips, Global Product Lead, Search Ads @ Google, to go over how you can leverage first-party data to scale your Google Ads.
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Quantifying the Value of Snapchat Advertising: Best Practices for Marketing Measurement

Visual IQ

This on-demand webinar features Snap Inc.'s Manager, Quantitative Ad Measurement, Garvin Roos and Nielsen's SVP, Marketing Analytics, Josh Kowal, discussing the findings from an analysis of Snap advertising performance in a major consumer product category, and sharing how marketers can measure and understand the business impact of advertising on Snap. To view this on-demand webinar with our compliments, complete the form on the right and click the "Submit" button, and you’ll receive instant access to the recording.
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7 Marketing Dashboards to Drive your Advertising ROI

Datorama

Knowledge is power. That’s certainly true for your marketing campaigns, when it comes to managing spend, ROI and viewability across all channels. Knowing what’s working and what’s not is step one. Moving to actionable insights in real-time to control the performance of your KPIs, is the next level up. In this on-demand webinar, Jay Wilder, Director of Product Marketing at Datorama, shares 7 practical ways to get in control – and actionable, with a complete view of your paid media data, analytics and ROI.
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High Performance: Brand and Communications

Sirius Decisions

Every business leader wants to know the secrets to success. They're wondering what the best performing companies are doing, how they do it, and how their own teams compare. In this session, you'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart teams and leaders who deliver more.
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