GET MORE OUT OF INBOUND MARKETING WITH SOCIAL MEDIA ADVERTISING

Influencer marketing, native advertising and other forms of viral marketing via social media have emerged as some of the most popular and dynamic tools available to advertisers today to engage consumer audiences. The Federal Trade Commission (FTC) has become increasingly active in seeking to regulate how advertisers and influencers can effectively and legally communicate with the consuming public.

At the heart of this Exposure Ninja webinar are key recommendations on how to increase your B2B leads using social media. PPC specialist, Veronika Bonovska takes you through the journey to building excellent campaigns that rope in high-quality leads for your business via social media. You will also be given some digital marketing tactics that can bring major sales by optimizing your website.

This in-person Brand Academy, sponsored by Silverbullet, will examine why contextual advertising is being scouted as an effective and easy-to-implement solution for advertisers looking to step into the privacy-first era. Experts, Umberto Torrielli, CSO at 4D, and Billy Port, VP of Revenue at 4D, will take you on a journey to explore the evolution of contextual advertising and where it is today, the importance of safety and suitability for the modern marketer, the incredible world of contextual video, and why it is so important to invest now.

The digital advertising landscape is constantly evolving. Apple is changing the game for mobile identifiers, Google deprecates third-party cookies, and societal and political issues pervade social media. Meanwhile, marketing leaders must deliver business results as the world continues to recover from a global pandemic. This complimentary webinar delves into the key findings of the first annual Gartner Digital IQ: Advertising Benchmarks 2021. The benchmark evaluates and ranks the digital advertising performance of more than 1,200 B2C and B2B brands across six industries: Consumer Goods; Financial Services; Healthcare; Manufacturing and Natural Resources; Retail; and Travel and Hospitality. You will get actionable insights that can help improve your brand’s digital advertising performance.