Almost 70% of all digital ad spending in the US will go to ads delivered on mobile devices this year. That’s no surprise since consumers spend more time in apps, and engage with them more often. In fact, a wider variety of mobile apps are finding audiences and new ways of making money. Grocery, shopping, and navigation apps are all seeing increases in users, who are spending more in-app on subscriptions and virtual goods.
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Hootsuite
It’s no secret. Organic reach has declined. And ongoing changes to Facebook’s News Feed means organic reach will sink even further in 2018. This new landscape requires us to rethink how organic and paid work together. Join us for a webinar where we’ll show you how to get most the most out of your ad budget, plus the nuts and bolts of boosting content: when, why, and how.
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MMA
With budget limitations and the need to meet performance KPIs, marketers can leverage location data to drive higher engagement, increase sales and maximize ROAS. Attendees will hear a case study about a convenience store that used offline brand intelligence to improve targeting, deliver a 120% uplift in in-store footfall and measured positive ROAS. You will gain actionable insights on how you and your brand can use location data to deliver results.
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Oracle
If you find programmatic advertising confusing, you’re not alone. It is easy to get overwhelmed by the plethora of acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play. Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second- and Third-Party data at scale, you can target with increased precision and optimize campaigns in real-time.
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