Getting Creative with Facebook and Instagram Video Advertising Webinar

You created campaigns for peak events like Prime Day and Q4, plus other ones throughout the year that are key to your business. Now what? Learn how to evaluate their performance in detail with this advanced-level webinar. Here, we’ll guide you through the metrics and reports that help you understand how your campaigns performed against your goals, so you can set future strategies to meet and exceed them.

In this episode, we will explore how Instagram is a powerful vehicle for all creators to expand their reach and even earn an income. But, creators of color have often struggled to receive the recognition they deserve, although they are the ones who create the content that goes viral, a lot of times without attribution. How can advertisers better engage with the creators who are actually driving the creativity?

To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns.Hotel Campaigns helps travel marketers work smarter - with richer ad management, powerful analysis, and more granular targeting options.As a premier partner, Koddi has worked with Google for six years and is excited to share key learnings and insights for hoteliers on how to optimize Hotel Campaigns to meet your marketing goals.

Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92% of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline Search Ads or Product Display Ads? Do you know the difference between advertising on the Amazon Ad Platform versus Amazon Marketing Services? Join our digital advertising experts as we explore the many ad choices available on Amazon and its online properties. We’ll suggest use cases, keyword tips, and targeting strategies that will maximize your advertising results.