Getting the ROI Right for Mobile App Advertising

Verto Analytics

With mobile app advertising driving more than half of the revenue growth in digital advertising, evaluating ROI on spend has never been more important. In this session, Verto Analytics’ VP, Client Solutions, Laura Grover, will present a new framework for mobile app advertising which measures the conversion between installs and long-term user activity to measure monetization opportunities within the mobile app space.
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Spotlight

Advertising is one of the most expanding and evolving sectors in an economy. Even as one advertising platform’s growth slows or loses relative share, another takes its place, gaining people’s attention with new modes of digital interaction, mobility, or social networking. While technology has always been a driver of change in this sector increasing digitization has escalated the speed of its transformation.


OTHER ON-DEMAND WEBINARS

BANNER AD PROGRAMS FOR REVENUE & INSIGHT

HighRoad Solution

Join us as we delve deeper into the best practices and measurement of Banner Ad Programs for Revenue & Insight. We'll explore who's doing it right, what are the important criteria that make it successful and how you can do it. Learn how to measure the success of your Banner Ad Programs. We'll find out what metrics are important, how to collect & interpret them so that your organization thrives.
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WNIN 2014: Why should you care about Advertising? Jonathan Sharp, SapientNitro-Part-1

SapientNitro

If TCP/IP is the central nervous system of the Internet, then advertising is the lifeblood – and technologists are in the enviable position of having ever-greater opportunities to influence both. This is a dramatic change from the last 100 years, as technology had little role in advertising’s history in print, radio and TV; but today technology drives a transformational moment of the industry. In this session, SapientNitro's Jonathan Sharp explores the ways in which technology is making advertising more compelling and engaging than ever before.
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A webinar guide to Programmatic Advertising

Newscycle Solutions

Programmatic Advertising, using software to buy and sell digital advertising, is becoming increasingly important for advertisers. According to IAB Europe, more than 90% of publishers in Europe were using programmatic technology in 2016.Caroline Briggs, Presales Engineer at NEWSCYCLE, will take you through many of the basic elements of Programmatic Advertising:Understanding the basics of Programmatic Advertising.
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Content Marketing The Key To Success For SEO

PageTraffic

Content is undoubted, the king of for any digital marketing campaign. It is crucial to have a good knowledge base on what content marketing is all about. Wish to leverage upon content marketing to attain success in terms of SEO rankings. Get to know about how to leverage upon adequate content, through this webinar conducted by Navneet Kaushal, CEO, PageTraffic.
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Spotlight

Advertising is one of the most expanding and evolving sectors in an economy. Even as one advertising platform’s growth slows or loses relative share, another takes its place, gaining people’s attention with new modes of digital interaction, mobility, or social networking. While technology has always been a driver of change in this sector increasing digitization has escalated the speed of its transformation.

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