Getting the ROI Right for Mobile App Advertising

Since Snap’s launch in 2011, it has seen tremendous growth and innovation. With a large and engaged user base, Snap is an attractive platform for advertisers to connect with their customers. Marketers managing multi-channel campaigns need guidance to measure the impact of these activities accurately.

Hello everybody and welcome to the official start time of our webinar. I am not Rich Brooks, in case you didn’t notice, my name is Amanda O’Brien, we’ll talk more about me in just a few minutes. We’re going to do one of our 30 minute webinars, we’re going to be focusing on facebook ads for small business. We’re going to be talking about creating a strategic plan for your facebooks ads, how to make sure they’re successful, creating a budget which a lot of people get hung up on, tips for creating great audiences, knowing when this is working and when it’s not, finding ROI that we can show our bosses, and we’re going to talk about some ads that work along the way.

We all know that reporting on media and advertising data is complex. But what do we need for effective reporting and analytics? What if you had access to a solution that combines a best-in-class BI platform with media-specific connections and robust data tools? That’s what we’ve created with ProgrammaticIQ.

2022 saw many changes in advertising, media and entertainment. And 2023 is shaping up to be no less transformational for advertisers and publishers alike. Greater data collaboration will necessitate a renewed focus on technology like clean rooms. Retail media growth is expected to continue. Customer journey analytics could change media plans and media buys. It is critical for marketers to stay on top of these important trends.