High Performance: Brand and Communications

Every business leader wants to know the secrets to success. They're wondering what the best performing companies are doing, how they do it, and how their own teams compare. In this session, you'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart teams and leaders who deliver more.
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Spotlight

OTHER ON-DEMAND WEBINARS

Creativity In Advertising: Insights For Publishers from Cannes Lions Festival

Exclusive insights for publishers from the Cannes Lions Festival in France is the focus of an INMA Webinar featuring Marcelo Benez, chief commercial officer for Folha de S.Paulo. In a world amid rapid transition, what can the most important creativity festival on the planet convey to news media companies? What’s next in trends and values for the quickly changing advertising industry?
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Promote your business with Nextdoor Ads

Nextdoor Ads helps you grow your business locally. In this webinar, you’ll learn: How to create an ad in a few easy steps Tips and tricks to make your ads successful Key resources to grow your business
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What Marketers Need to Know About the New (and Improved) Ad Ecosystem

Looking for the best way to stay nimble in today’s adtech industry? Understanding the landscape is the first step in optimizing your marketing strategies and using data effectively. In this webinar, Laura Perlman, SVP Marketing Planning, Product, and International at Viking Cruises, shares some tips on navigating the adtech space so you can confidently provide superior omnichannel customer experiences. Find out how using the right technology can boost your marketing ROI and generate business value in the form of happier, more loyal customers.
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Raising BPMs to Lower CPMs: Why Strong Emotions Instigate Action in Video Ads

Who doesn’t love to have their heartstrings pulled, or their funny bone tickled? As a marketer, it’s vital that the ad creative you produce makes your audience feel something—it’s that response that motivates your audience to act. During this Tech-Talk Webinar, experts from QuickFrame by MNTN discussed why brand marketers should use strong emotions, such as joy, fear, or sorrow, when aiming to rouse and connect with their target audience.
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