How Salesforce Uses Marketing Cloud: Advertising

Salesforce

Join us to learn how Salesforce uses Marketing Cloud to optimize digital advertising strategy for customers and prospects. Whether promoting a large-scale event like Dreamforce, driving webinar registrations, or generating sales-qualified leads, Salesforce leverages Marketing Cloud to create a seamless digital experience. See for yourself how Salesforce uses its own product to.
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Spotlight

Thanks to technology, today’s car buyers are more equipped than ever before with information about the cars they want to buy and where they want to buy them. Before the Internet, gathering information about vehicles for sale was often much harder to do. People had to visit a car show or physically visit a dealership to gain information on cars. Now, beyond traditional marketing and advertising methods, consumers can check a number of digital channels, including the dealer’s website and the OEM’s website, product and company review sites, forums, blogs, social media websites, and more – all in an instant and prior to even stepping foot into the dealership. Not only does this give consumers more knowledge, but it also gives them more power.


OTHER ON-DEMAND WEBINARS

Facebook Ads A to Z - August 2015 – Replay

LifeOnFire

we will go over the key elements of a successful ad campaign and a marketing funnel, explain how Facebook ads can grow your email list and help you build a celebrity-like presence for your brand. And our special guest Valerie Shoopman, Facebook marketing ninja, brings it home with a live demo of how to create the ideal Facebook ad.
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Future-Proofing Your Marketing Technology Stack

Raab Associates and Tealium

It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow.
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5 Tips To Optimize Youtube Advertising With Jenn Beninger

LifeOnFire

If you want to get more leads for your business and reach more people you have to know how to effectively market yourself. And one of the hottest ways to do that is YouTube advertising. On this edition of Life on Fire I’ve brought YouTube advertising expert Jenn Beninger on to talk about the 5 ways to optimize YouTube advertising and grow your leads, your audience and your business.
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Innovative Neuro-Insights For Digital Advertising

EyeSee Research

One of the flaws of most market research today is that it is based on consumer surveys—people giving considered answers from the conscious part of the brain. But most buying decisions are made subconsciously. In other words, what people say isn’t always an accurate indicator of how they will actually act as a consumer. But their eyes tell a different story. By tracking eye movement and facial expressions in response to an ad, for example, it’s possible to get a more accurate picture of how the person really feels about the ad and your brand.
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Spotlight

Thanks to technology, today’s car buyers are more equipped than ever before with information about the cars they want to buy and where they want to buy them. Before the Internet, gathering information about vehicles for sale was often much harder to do. People had to visit a car show or physically visit a dealership to gain information on cars. Now, beyond traditional marketing and advertising methods, consumers can check a number of digital channels, including the dealer’s website and the OEM’s website, product and company review sites, forums, blogs, social media websites, and more – all in an instant and prior to even stepping foot into the dealership. Not only does this give consumers more knowledge, but it also gives them more power.

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