How Salesforce Uses Marketing Cloud: Advertising

This replay provides the following benefits: Gain a deeper understanding of the attributes of great b-to-b brands and how they strengthen customer engagement. Learn how to empower employees to deliver against your company’s brand promise to engage and inspire customers. Pinpoint the brand enablement and customer engagement activities that drive the greatest impact.

Contextual advertising tailors ads to the environment in which a user is browsing. Since ads are served based on the interest of the user, they are hyper-relevant, tapping into that user’s current frame of mind. Contextual targeting does this by using algorithms to select the advertisements based on keywords, website content, and other metadata.

How can agencies and publishers compete with the digital ad giants? In this virtual workshop, learn how data teams at established and emerging brands are using the Databricks Lakehouse to bring together a broad range of data to build a 360-degree customer view. You’ll also find out how they leverage AI to maximize ad inventory, build look-alike segments optimized for responsiveness, and use advanced attribution and sales forecasting to better understand marketing ROI. Additionally, programmatic media technologist MiQ will share how they are building their marketer and agency solutions on top of the Databricks Lakehouse Platform to access the right data, unearth the smartest insights, and then activate them across all their clients’ platforms and channels.

Are you feeling like your Facebook Ads should be doing more for you? Are you ready to move beyond boosting posts and target specific audiences? Do you want to be able to show the ROI of your ads?