Advertising is one of the oldest methods of sales messages, promoting goods, services and information to the general public, specific target groups, and other enterprises. It maintains or raises awareness about an issue, event, person, product or brand, and supports choice and competition1 . It is generally paid for by sponsors, and disseminated via newspapers, magazines, television, radio, outdoor advertising, direct mail, or the internet (Figure 1). Advertising forms part of the “creative industries” which are defined as “those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property”2 . Other sectors of the creative industries include architecture, design, fashion, film, software, music, publishing, television and radio.