How to Advertise to Your Ideal Audience Through Data & Digital Marketing

farmmarketid

Agri-marketers are faced with challenges that are forcing us to reconsider the ways we market. We're asked to do more with less, to find new ways of cutting through online clutter, and to deliver measurable results on each ad campaign we perform. That's where programmatic advertising comes in. It's an online digital marketing practice that enables you to reach your ideal audience wherever they go online. Instead of limiting yourself to direct placement on ag media sites only, you can add programmatic into your mix to extend your reach while still maintaining precision in your marketing.
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Spotlight

Advertising is one of the oldest methods of sales messages, promoting goods, services and information to the general public, specific target groups, and other enterprises. It maintains or raises awareness about an issue, event, person, product or brand, and supports choice and competition1 . It is generally paid for by sponsors, and disseminated via newspapers, magazines, television, radio, outdoor advertising, direct mail, or the internet (Figure 1). Advertising forms part of the “creative industries” which are defined as “those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property”2 . Other sectors of the creative industries include architecture, design, fashion, film, software, music, publishing, television and radio.


OTHER ON-DEMAND WEBINARS

California Consumer Privacy Act (CCPA): Countdown to Compliance

tinuiti

What is CCPA? The California Consumer Privacy Act increases the transparency of the collection and selling of physical and digital data, while providing California residents with more control over what happens to their personal information that companies collect. CCPA is approaching with a compliance deadline of January 2020. With the countdown to compliance less than 6 months away it’s critical to know how this can potentially impact your business in order to avoid violation fines. Join our webinar as we unpack the key requirements and considerations to keep in mind in order to stay compliant. See how CCPA impacts all advertisers, not just Californians.
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The Facebook Ads Targeting Blueprint

AdEspresso

With well over 2 billion users on Facebook and over a billion on Instagram, it’s important to know how to target just the right people so that you maximize your results and avoid wasted ad spend. In this exclusive one-hour training, our Head of Education Paul Fairbrother will cover: Defining your ideal customer.
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Social Media in a Regulated Industry

The Social Shake-Up

The Social Shake-Up when our panel of social media pros will explore how to manage social media in industries that keep a tight cap on external communications. Our experts will share case studies illustrating how to win a longer leash from senior management for social media campaigns, assure stakeholders that your brand is making the right choices on social and create engaging social campaigns with minimal risk to your brand.
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A year of customer experience and artificial intelligence

Adobe

thanks to nearly 13,000 marketing, creative, and IT professionals worldwide, we know there’s no doubt in the digital trends. Focusing on the customer experience remains as the top priority for most companies. Personalisation plays a key role as leading organizations strive to make compelling experiences with the integration of artificial intelligence and cloud-based technology.
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Spotlight

Advertising is one of the oldest methods of sales messages, promoting goods, services and information to the general public, specific target groups, and other enterprises. It maintains or raises awareness about an issue, event, person, product or brand, and supports choice and competition1 . It is generally paid for by sponsors, and disseminated via newspapers, magazines, television, radio, outdoor advertising, direct mail, or the internet (Figure 1). Advertising forms part of the “creative industries” which are defined as “those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property”2 . Other sectors of the creative industries include architecture, design, fashion, film, software, music, publishing, television and radio.

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