There are effective solutions presently available to handle both concerns as brands and agencies attempt to enhance performance outcomes today while keeping an eye on the cookieless future just beyond the horizon. Advertisers of all sizes can optimise their tactics now while assuring they will continue to perform as the digital landscape evolves, thanks to futureproof approaches like contextual targeting.
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Ad-Juster, Inc
We all know that reporting on media and advertising data is complex. But what do we need for effective reporting and analytics? What if you had access to a solution that combines a best-in-class BI platform with media-specific connections and robust data tools? That’s what we’ve created with ProgrammaticIQ.
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These two sessions will focus on the advertising APIs (Attribution Reporting, Topics and FLEDGE) that are being tested in Chrome right now and are an ideal starting point for those who are interested in joining the testing. They will also offer a great opportunity to provide immediate feedback to Chrome while those APIs are still in an early stage of the development process.
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Choozle
We know marketers are constantly faced with improving the reach and performance of the campaigns you’re running. With this in mind, we’ve built a new native advertising library that can be leveraged in your Choozle campaigns that drives customer engagement through content-focused, native ad placements. In this webinar, learn what native advertising is, how it differs from other display creative asset types, how to enable native advertising in your Choozle campaign, and what types of campaigns are well-suited to run native ads.
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