How to analyze and improve your ad campaigns using Google Analytics

Google Analytics is one of the most powerful tools any business person can apply to better understand, what’s working for their business online and where to focus their attention to maximize growth. In this introduction to Google Analytics, we’ll walk you through the basics of Google Analytics.
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Spotlight

OTHER ON-DEMAND WEBINARS

Use AI to Boost Campaign ROI and ROAS: 3 Things You Need to Know Right Now

Webcast

Digital marketers continue to be challenged with driving higher return on ad spend (ROAS) and cross-channel campaign conversions and return. More and more money is getting poured into digital ad platforms, display, PPC, web and email, but research shows over 96 percent do not convert. It’s time to shift the way you optimize your omnichannel campaigns and leverage AI and machine learning to drive intelligent recommendations for higher sales revenue and pipeline conversions.
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Advancing Programmatic Analytics

Ad-Juster, Inc

We all know that reporting on media and advertising data is complex. But what do we need for effective reporting and analytics? What if you had access to a solution that combines a best-in-class BI platform with media-specific connections and robust data tools? That’s what we’ve created with ProgrammaticIQ.
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Retail Media Trends and ADvendio's Solution for Omnichannel Advertising Revenue Growth

In this webinar recording, ADvendio team members Samantha Giaver and Samantha Westphal discuss current retail media trends while providing a complete overview of how ADvendio's solution is supporting leading global retail customers in enhancing cross-channel campaign management.
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Introduction to Advertising on LinkedIn

Linkedin

With LinkedIn Marketing Solutions, you can reach B2B audiences around the world in many ways. If you are launching your first ad campaign on LinkedIn, this on-demand webinar has everything you need to get started. Jennifer is a digital native with over 15 years of experience in media and advertising. She joined LinkedIn in 2010 and has held a variety of roles. Currently, she is responsible for leading customer research, marketing strategy, and execution across content and product marketing efforts.
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