How to Build Your Future-Proof, Privacy-First Advertising Data Strategy

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87% of marketers say data is their most under-used asset (Invesp). In addition, with changing industry standards and regulatory scrutiny, brands and publishers need to adapt to new ways of working to make the most of their data. To deliver better customer experiences and business outcomes, a new data foundation is required to enable data sharing across organizations while taking a proactive stance on privacy and protecting consumer data.
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OTHER ON-DEMAND WEBINARS

Personalize Your Shoppable® Ads

Wondering how you can simplify the steps between ad serve and checkout to drive sales? Are your customers frustrated by disjointed experiences between seeing your ads and landing on retailer websites? Join Jivox and Shoppable® for a walkthrough of how to solve these challenges by connecting personalized ad creative, integrated branded checkout pages, and purchase insights in one cohesive commerce marketing campaign. In our previous webinar, we introduced viewers to the concept of headless commerce through our partnership with Shoppable® and shared strategies for reducing friction in the conversion process taking into account industry trends.
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Digital Marketing Bootcamp Webinar

AccuData Integrated Marketing

This 4-part series of webinars will help the modern-day Marketer to have a basic understanding of search engine optimization and the easy steps they can take to impact their search engine rankings, how to develop target audience personas for their online audience and use social media advertising to reach them, how to ensure their website presence is optimized for conversions, and strategies to build an email marketing database.
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Facebook Advertising for Small Business

hibu

Facebook can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your business in front of the right people? In this webinar presented by Hibu and Marketing Bitz, we’ll examine the changing landscape of Facebook, what you need to do, and how you need to do it to have your business succeed on the largest social network in the land.
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MMA Webinar: Mobile ads are processed in the blink of an eye- do you have your First Second Strategy?

vimeo

How much time does an ad need to stay on a mobile screen in order to be seen? Our research shows the human brain needs 4/10th of a second to engage with mobile advertising and trigger a response, positive or negative. In the blink of an eye, the brain has already processed a mobile ad. And more so, by the time it takes for their heart to beat once, they have very likely formed an emotional response. Are you prepared with a First Second Strategy?
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