How to Create a High-Converting Facebook Ad to Promote Your Webinar

With a well thought out Facebook ad, you can build buzz around your webinar, boost registrations, and end up with greater attendance. The catch? Not every Facebook ad converts – and if you don’t know what you’re doing, you’ll likely waste your money with no conversions to show for it. With this in mind, we’re going to give you a quick guide on how to create a high-converting Facebook ad for your webinar.
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Complex decisions are fraught with risk. To increase trust and confidence in making high-stakes company purchase decisions, B2B buyers leverage their professional networks. Social media makes accessing these networks more efficient. New global research, conducted by IDC in February 2014, finds that


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