How to Create a High-Converting Facebook Ad to Promote Your Webinar

meetingburner

With a well thought out Facebook ad, you can build buzz around your webinar, boost registrations, and end up with greater attendance. The catch? Not every Facebook ad converts – and if you don’t know what you’re doing, you’ll likely waste your money with no conversions to show for it. With this in mind, we’re going to give you a quick guide on how to create a high-converting Facebook ad for your webinar.
Watch Now

Spotlight

CEO Mark Zuckerberg famously declared “We’re a mobile company now” at Facebook’s F8 developer conference in 2014. Why are social media platforms and advertisers alike migrating to mobile, and how can you maximize your ad spend there?In this episode of The Playbook, Erik presents mobile data around impressions, CTRs, device targeting, and purchase behavior — over the holidays and beyond — to arm advertisers with the knowledge needed to succeed in this fast-paced marketplace.


OTHER ON-DEMAND WEBINARS

IAB Make Mobile Work Webinar Series: Make Mobile Advertising Welcome

IAB

In today’s mobile advertising world, marketers must be continually mindful of how consumers experience their ad creatives. This webinar addresses how to develop ads that deserve to be called “creatives” and that consumers will not only tolerate but actually welcome. Join Karin Hennessy, Product Manager at Google, as she discusses the following key issues along with Celtra and Padsquad.
Watch Now

5 Ways to Keep Your Customers Through Aggressive Social Media Listening

Sprout Social

As the volume of social messages to brands skyrockets, social teams must be prepared to jump into a wide range of conversations. Negative mentions in particular offer an opportunity to not only reach out and transform a customer’s experience, but to gain valuable business intelligence and content ideas. By listening for everything from complaints to compliments, teams will find opportunities to engage, gather insights and enhance overall business strategy.
Watch Now

How To Get Leads Using Facebook Lead Ads Webinar

Think Big Online Marketing

Lead ads are a type of ad that allows you to run lead generation campaigns on Facebook and Instagram. Unlike other ad types, lead ads include a contact form, called an "instant form," that lets people show their interest in a product or service by filling in the form with their details and allowing a business to follow up with them. On your lead ads instant form, you can request email addresses or contact information from people who click on your ad. You can even ask people custom questions. Lead ads can be used to collect sign-ups for newsletters, price estimates, follow-up calls, and business information.
Watch Now

10 Tips to a Killer Financial Services Ad Strategy

Salesforce

Attend this webinar to learn top ten tips for running highly efficient digital advertising campaigns for Financial Services.We will review best practices for each piece of your Financial Services ads strategy throughout the customer journey starting with planning all the way through media execution. Proven use cases will highlight how brands have leveraged these tips taking advantage of the influx of digital advertising dollars.
Watch Now

Spotlight

CEO Mark Zuckerberg famously declared “We’re a mobile company now” at Facebook’s F8 developer conference in 2014. Why are social media platforms and advertisers alike migrating to mobile, and how can you maximize your ad spend there?In this episode of The Playbook, Erik presents mobile data around impressions, CTRs, device targeting, and purchase behavior — over the holidays and beyond — to arm advertisers with the knowledge needed to succeed in this fast-paced marketplace.

resources