Callrail
CallRail’s head of paid search goes over recent Google Ads (formerly AdWords) automations and how PPC marketers can use better software to track AdWords outside of Google Ads. What you'll learn in this Pro Webinar: Simple tips for associating clicks with revenue to track the ROI of campaigns, How you can stay on top of Google’s changes, Tips on tracking low funnel and high funnel conversions to optimize bidding, Which tools PPC pros are using to save time and win business.
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Sirius Decisions
This replay provides the following benefits: Gain a deeper understanding of the attributes of great b-to-b brands and how they strengthen customer engagement. Learn how to empower employees to deliver against your company’s brand promise to engage and inspire customers. Pinpoint the brand enablement and customer engagement activities that drive the greatest impact.
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87% of marketers say data is their most under-used asset (Invesp). In addition, with changing industry standards and regulatory scrutiny, brands and publishers need to adapt to new ways of working to make the most of their data. To deliver better customer experiences and business outcomes, a new data foundation is required to enable data sharing across organizations while taking a proactive stance on privacy and protecting consumer data.
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Digital Marketing Depot
Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These ‘hijack’ attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. So how do you spot it and stop it? How do you protect your brand and help your customers find you instead of a competitor?
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