How To Generate Leads With PPC

WSI Marketing Digital

Join WSI digital marketing expert Ben Smith in this 60-minute webinar and learn how to generate more qualified leads for your business using pay-per-click advertising. If you’re already leveraging pay-per-click in your business discover the techniques that can help boost the conversion rates of your campaigns.This webinar is a must attend for any business professional who is looking to generate more qualified leads for their business or who needs tips on how to optimize the performance of their current pay-per-click campaigns.
Watch Now

Spotlight

Pharmaceutical companies spend billions of dollars marketing drugs to doctors.
We have a few issues with that.
Connect with Last Week Tonight online.
Subscribe to the Last Week Tonight YouTube channel for more almost news as it almost happens: www.youtube.com/user/LastWeekTonight.


OTHER ON-DEMAND WEBINARS

The key to achieving smarter programmatic marketing

Marketing Week

Programmatic is an essential and powerful component of any marketing budget. However, it often involves many layers of technology that can lead to an opaque ecosystem and thus wasted ad budgets and time. In order to combat this lack of transparency, advertisers have developed multiple approaches to their programmatic buying. From taking the strategic lead with their agencies via analytics and data ownership to full in-house programmatic trading, there is a spectrum of ways advertisers are taking control of programmatic. In this webinar, Jay Wilder, product marketing lead, and Nate Sandford, solutions engineer, discuss how leading brands are using Datorama to own their programmatic campaigns, ultimately achieving transparency, moving faster to hit their objectives, and turning programmatic into a growth engine for their business.
Watch Now

The race to the sale: Adopt OEM advertising KPIs for a record finish

onlinexperiences

OEM advertising plays a critical role in driving vehicle make and model awareness, building consumer preference and contributing to actual vehicle sales. Tracking the results of these efforts is a complex and evolving science. While measuring the impact of any advertising is a necessary challenge, it is a certainty that the resulting insights will be limited by exactly which KPIs are being tracked.
Watch Now

New Age Advertising: How to Succeed In The World of Paid Content

Scripted

Brands are more invested today than ever before on curating and distributing paid, owned and earned content. This rise in popularity of paid content advertising is a result of a consumer’s need for authentic and valuable information. We were thrilled to team up with leaders in this space — Vibrant media and Interactive Advertising Bureau (IAB) — to talk more about this changing landscape and the integral role original content plays in it.
Watch Now

7 Marketing Dashboards to Drive your Advertising ROI

Datorama

Knowledge is power. That’s certainly true for your marketing campaigns, when it comes to managing spend, ROI and viewability across all channels. Knowing what’s working and what’s not is step one. Moving to actionable insights in real-time to control the performance of your KPIs, is the next level up. In this on-demand webinar, Jay Wilder, Director of Product Marketing at Datorama, shares 7 practical ways to get in control – and actionable, with a complete view of your paid media data, analytics and ROI.
Watch Now

Spotlight

Pharmaceutical companies spend billions of dollars marketing drugs to doctors.
We have a few issues with that.
Connect with Last Week Tonight online.
Subscribe to the Last Week Tonight YouTube channel for more almost news as it almost happens: www.youtube.com/user/LastWeekTonight.

resources