Inside Real Estate
Why use Snapchat for real estate? Documenting the daily behind-the-scenes of how you are helping your clients and showcasing your local expertise through video is powerful. Gary Vaynerchuk was the keynote speaker for ICSF16, and he urged every attendee to become a media company first and a real estate professional second. Real estate is a relationship business, and the most efficient and effective way to authentically communicate your personal brand message is through visual communication.
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Global brands generate a plethora of data across marketing and media investments supporting the vast range of countries, product lines and business units that they operate. This creates operational challenges for marketing teams that must connect and unify all their data across channels and data silos.
Hear how PepsiCo's global marketing digitization team partnered with technology vendors, agencies and in-house teams to solve data challenges and create a cohesive ecosystem of marketing data and analytics. Join us to find out:
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Marketers at brands and agencies are constantly striving to answer questions such as – “Is my marketing working?” and “What is the ROI on my marketing?”. To understand the impact of their advertising efforts on desired audiences, marketers must understand the results and campaign success metrics for their campaigns. For a marketer, the ability to access campaign insights instantaneously and experiment with new tactics are key to driving innovation and delivering superior business outcomes.
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Nielsen
Socially charged advertising isn’t just for nonprofits anymore. Today’s consumers expect the brands they buy to communicate a purpose and contribute to social change. Now, staying silent on social issues is just as risky as taking a stance. But there is a way to know how your consumers will react before making the leap.
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