The advantages of connected TV (CTV) advertising are endless but not everyone has made the leap. Contrary to linear TV, advertisers can access real-time data which allows instant performance evaluation and a strategy shift, if required.
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Over the past few years there has been a surge in new platforms available to advertisers designed to reach users in rapidly growing digital ecosystems such as mobile apps, gaming, and eSports. These platforms provide a plethora of new audiences and opportunities for advertisers to get their name out there and in front of primary target audiences that may have been difficult to reach through traditional digital advertising platforms.
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Ad-Juster, Inc
We all know that reporting on media and advertising data is complex. But what do we need for effective reporting and analytics? What if you had access to a solution that combines a best-in-class BI platform with media-specific connections and robust data tools? That’s what we’ve created with ProgrammaticIQ.
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ON24
Digital marketing has helped us scale our content better than ever, but it’s also resulted in a de-personalization of our messaging. To connect with our audiences it’s never been more important to speak human.
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