How to Leverage Technology Solutions to Democratize Media Analytics

In this second webinar of our series on Advanced Research techniques, we look at Advertising Effectiveness for Not for Profit organisations. We all know that old adage that half of all advertising spend is wasted, it’s just that we don’t know which half – but over the last decade or so with the new neuroscience bringing real understanding of how the brain works we are getting much better at knowing which types of advertising are most effective in both the long and short term and new technology has helped us measure the effect in ways that just weren’t possible before.

Advertising on Facebook presents a unique opportunity because it’s a channel that can address every stage of the ecommerce conversion funnel—from brand awareness to generating revenue to creating loyal customer relationships.

Learn how to successfully implement dynamic ads in your mobile app. Set up dynamic ads on mobile with Facebook SDKs. You should incorporate deep linking and deferred deep linking into your app to provide people using your app with the best experience possible.

The success of a brand doesn’t merely depend on the value of a customer’s single purchase; rather, it’s about the value a customer offers over their lifetime. Brand advocates are satisfied customers who genuinely love your brand and spread the word about it – and while not all of your customers become 100% loyal to your brand, all of your customers have the potential to become advocates.