Many brands and companies are now communicating on sustainability and there is some evidence which proves that talking about sustainability doesn’t guarantee great advertising. It means you have to work extra hard to deliver effectiveness by making magnificent advertising.
Our Ipsos pre test database allowed us to identify some key learnings and draw a framework that will ensure successful investment by being true to the facts, true to the people, and true to the brand.
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Google is releasing its new Search Ads 360 (SA360) features quickly, and while many are still yet to come, we’re impressed with some of the new reporting options available now.
Check out our recent search webinar with Adswerve Search Implementation Specialist Chance Carnahan as he walks you through how to use the latest updates to see your data in ways you never have before.
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Cookieless marketing is what everyone is talking about, and brands are getting more and more conscious of owning first-party data, for them to fly through these changing times easily. It is imperative for brand owners to start consolidating the wealth of first-party data they generate by means of Digital interactions, store walkins, CRM data, etc. with their users; unify and convert those data events into an identifiable data currency which can be used for remarketing, business intelligence, strategy building, etc.
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You created campaigns for peak events like Prime Day and Q4, plus other ones throughout the year that are key to your business. Now what?
Learn how to evaluate their performance in detail with this advanced-level webinar. Here, we’ll guide you through the metrics and reports that help you understand how your campaigns performed against your goals, so you can set future strategies to meet and exceed them.
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