How to Reach New Prospects with Programmatic Advertising

Quantcast

Every marketer looks for ways to optimize their marketing tactics, and reaching new audiences is top of mind for those that are looking to grow their business. Prospecting methods have evolved over time but with the availability of data and technology today, marketers have more power than ever to find their ideal customers online. Retargeting is effective, but feeding the top of the funnel with new potential customers is just as critical for continued success.
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Spotlight

In this day and age, traditional forms of advertising are quickly becoming obsolete. In research done by Nielson, Internet advertising has been outgrowing traditional forms like television, radio, magazines, and newspaper. It is projected to take up a quarter of the advertising share by 2015.When the average person is exposed to 3,000 advertising messages a day, you want to make sure that your advertising vehicle will get you to the target that you want. The Internet’s ease of access has created a large search gateway for customer’s needing your product or service. Upon balancing the prices of Internet advertising with its benefits, it’s easy to see why this is not a market to ignore.


OTHER ON-DEMAND WEBINARS

Can You Afford to Grow in 2017?

Acquisio

The State of PPC report shows advertisers are planning to increase their budgets by over 65% in Google AdWords, Mobile Advertising, and Facebook in 2017. But that means more of your competitors are throwing money at their growth problems. Based on your ROI and volume targets, can you afford to chase them?
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Creating Ads on the Fly—New Opportunities in Programmatic

eMarketer

The webinar addresses these key questions:Is programmatic good or bad for creativity?How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape?What are some best practices for rethinking the creative process?Debra Aho Williamson is eMarketer's principal analyst focusing on social media marketing and real-time marketing. Since 2007, she has written more than three dozen reports about how marketers, media and consumers are engaging with social media. Debra is quoted for her analysis in the business press and speaks regularly at major digital marketing events.
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Addressable Advertising: What Marketers Need to Know

ANA

Addressable TV advertising uses household-level data to serve ads to extremely targeted audiences. This new method of TV advertising brings a level of targeting to TV campaigns that was not previously available. Addressable advertising is dependent on platforms that are built by cable providers, but will be available in 40 million households by the end of 2016.
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How to Leverage Facebook Advertising to Grow Your Business

LifeOnFire

Learn the proven strategies on how to attract leads, likes, and "ideal" clients to your business with this hands on Facebook advertising training. Nick Unsworth and Valerie Shoopman bring the heat! Be sure to go to www.lifeonfire.com/facebook to take advantage of their amazing "Done With You" offer.
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Spotlight

In this day and age, traditional forms of advertising are quickly becoming obsolete. In research done by Nielson, Internet advertising has been outgrowing traditional forms like television, radio, magazines, and newspaper. It is projected to take up a quarter of the advertising share by 2015.When the average person is exposed to 3,000 advertising messages a day, you want to make sure that your advertising vehicle will get you to the target that you want. The Internet’s ease of access has created a large search gateway for customer’s needing your product or service. Upon balancing the prices of Internet advertising with its benefits, it’s easy to see why this is not a market to ignore.

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