How to Reach New Prospects with Programmatic Advertising

Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people (endorsements).

This panel of experts is here to help you understand the major trends in social media and how you can adapt your marketing strategy to take advantage of them. Speakers include Douglas Weiss, Product Growth Team Manager at Facebook, Daria Marmer, Product Manager, Social at HubSpot, Ryan Bonnici, Senior Director of Social/PR at HubSpot and moderator MK Getler, Learning and Development at HubSpot.

Do your online ads, community website, or Facebook page convey a welcoming message? Or are there any subtle clues that might lead someone to believe you have a discriminatory preference for or against prospective renters based on their race, sex, religion, or any other characteristic protected by the Fair Housing Act? In this one-hour webinar, attorney Lynn M. Wilson discusses how some communities have run afoul of the Fair Housing Act’s ban on discriminatory advertising online—and explains how to avoid having discrimination claims arise from your online advertising.

If 2021 was the year of privacy protection, 2022 will be the year for ad creative excellence. With Apple eliminating access to IDFA and Google pledging to make similar privacy-first moves on Android, app marketers need better, more relevant creatives that can reach new audiences. Join us for a live discussion as we examine the trends that drive performance across a variety of app verticals.