How to Track & Optimize Native Ad Campaigns

RedTrack.io

The first studies on the impact of native advertising reveal that three factors have an important effect on the success of native advertising in online articles. They are: The number of articles reads, how the content is viewed by the reader and how the credibility of the articles is perceived. We understand native advertising as a way for brands to communicate to readers through articles that are integrated into the editorial content of the media while being clearly labeled.
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Spotlight

As a small business, you don’t need to spend loads of money on advertising. There are plenty of free or low-cost tools that you can use to effectively market your company.One of the biggest opportunities is through social media, specifically Facebook. Ninety-five percent of social media marketers say that Facebook gave them the best return of investment out of all the social platforms. With more than 1.5 billion monthly users, that’s not surprising.


OTHER ON-DEMAND WEBINARS

WHAT IT MEANS FOR YOUR VIDEO ADVERTISING

jwplayer

Google is releasing autoplay restrictions in a mid-April Chrome browser update. Publishers should be prepared for these changes and the impact on their video advertising. Our upcoming webinar will cover what you need to know about these browser changes. Chris Mulgannon, Product Manager of Video Advertising, will go over best practices to boost revenue, ad fill, and improve the viewer experience.
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Mobile Masters: 5 Ways to Drive More Conversions and Revenue with Call Intelligence

Invoca

Mobile’s continued dominance is driving billions of calls to advertisers this year. Calls dramatically outperform traditional digital leads, converting at up to 15X the rate of clicks. It’s no surprise smart performance marketers are embracing mobile and driving more revenue with call intelligence for their pay per call campaigns.
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Building an Inspiring Brand Through Customer Engagement

Sirius Decisions

This replay provides the following benefits: Gain a deeper understanding of the attributes of great b-to-b brands and how they strengthen customer engagement. Learn how to empower employees to deliver against your company’s brand promise to engage and inspire customers. Pinpoint the brand enablement and customer engagement activities that drive the greatest impact.
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Digital Advertising Trends—Programmatic, Big Data, Native, Viewability

Openx

The digital display advertising space is rapidly evolving to provide a richer storytelling experience for a more engaged audience wherever that audience may be. In conjunction with eMarketer, this webinar explores how four trends programmatic advertising, audience data, native advertising and view ability measurement are making the digital display advertising space more brand friendly. Key elements covered include: • How brands are ditching standard static banners for richer ad experiences such as native advertising and the IAB Rising Stars • How brands are using programmatic direct to integrate richer advertising experiences with customer data • The types of customer data brands will focus on in 2014 • How view ability will affect digital display in the coming year.
Watch Now

Spotlight

As a small business, you don’t need to spend loads of money on advertising. There are plenty of free or low-cost tools that you can use to effectively market your company.One of the biggest opportunities is through social media, specifically Facebook. Ninety-five percent of social media marketers say that Facebook gave them the best return of investment out of all the social platforms. With more than 1.5 billion monthly users, that’s not surprising.

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