Improve your email marketing with automation

July 28, 2021 | 8:17PM

Email Automation, which VerticalResponse recently added to its powerful toolkit, increases the impact and reduces the costs of email marketing. Studies conducted by MarTech Zone show that average click-through rates on automated email campaigns are three times higher than their one-off counterparts, and companies that regularly use automated email series generate 80 percent more sales at one-third less cost than other companies. Brant Schmitz, Director of Email & Marketing Automation at partner company Deluxe, recently presented a webinar about email marketing and how businesses can harness the power of Email Automation in their campaigns.
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Becca Weigman and Bill Oakley of TM Advertising in Dallas discuss this year's trends and stand out work, attracting the most creative talent to our industry and taking risks with DDB's Jeff Swystun at the International Festival of Creativity in Cannes.


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