Improve your email marketing with automation

verticalresponse

Email Automation, which VerticalResponse recently added to its powerful toolkit, increases the impact and reduces the costs of email marketing. Studies conducted by MarTech Zone show that average click-through rates on automated email campaigns are three times higher than their one-off counterparts, and companies that regularly use automated email series generate 80 percent more sales at one-third less cost than other companies. Brant Schmitz, Director of Email & Marketing Automation at partner company Deluxe, recently presented a webinar about email marketing and how businesses can harness the power of Email Automation in their campaigns.
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Spotlight

Facebook ads: that's the topic of conversation in this video today. But not in the same way as all of the dozens of videos out there that exist. You can find plenty of resources that do the whole 'start to finish' routine. But not many who teach WHAT to write and WHY you should be writing it. In this video you'll learn how to ACTUALLY write ad copy that converts customers. This applies to not only just Facebook ads, but any platform that requires a headline and a value proposition e.g., Instagram, Youtube, twitter, Google Ads, etc.


OTHER ON-DEMAND WEBINARS

Subscription Silos, Advertising Behind Paywall, and Designing Paid Packages

INMA

The INMA conversation around content economics continues with this video meet-up that will look at breaking down silos to grow digital subscriptions, advertising behind the paywall, and designing paid packages. Join INMA Researcher-in-Residence Grzegorz Piechota and his guests who include Andiara Petterle, vice president of product and operations for RBS in Brazil; Robin Govik, head of digital for Mittmedia in Sweden; Alan Hunter, head of digital for The Times and Sunday Times in the United Kingdom; and Professor Edward Malthouse of the Medill School of Journalism at Northwestern University in the United States.
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How to Use LinkedIn Ads to Generate Superpowered Leads

Go to Webinar

LinkedIn Ads have the best B2B targeting on the planet, at unprecedented scale. You can use this targeting to ensure that your ads are ONLY seen by the absolute most qualified audience, resulting in the most qualified leads. Join Barry Moltz and AJ Wilcox for this webinar that will help you master LinkedIn advertising for lead generation. In this webinar, you'll learn how to ensure your LinkedIn ads are built on a solid foundation for success. We'll take you through how to target, which ad formats to use, and which types of offers are most effective. Plus get a $100 free ad credit just for attending!
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Marketing Apps – Turn Interaction into Business Action

Ion

Marketing apps: calculators, configurators, wizards, games and more — not only engage and convert, but also provide highly valuable segmentation and sales enablement data. Join Anna Talerico and Jessica Collier Wednesday, January 29th for a webinar full of highly relevant, inspirational and actionable marketing app ideas that will help take your digital marketing to the next level.
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The Evolution & Acceptance of Programmatic Advertising

Digital Signage Connection

Programmatic Advertising is a buzzword these days, but some say that the digital signage industry is years away from proper implementation. Digital Out-of-Home (DOOH), for example, has a unique top-of-the-funnel purpose beyond programmatic, and this should not be forgotten. In the end, there’s a common belief that programmatic DOOH capabilities will deliver significant new revenue streams while retaining current revenues.
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Spotlight

Facebook ads: that's the topic of conversation in this video today. But not in the same way as all of the dozens of videos out there that exist. You can find plenty of resources that do the whole 'start to finish' routine. But not many who teach WHAT to write and WHY you should be writing it. In this video you'll learn how to ACTUALLY write ad copy that converts customers. This applies to not only just Facebook ads, but any platform that requires a headline and a value proposition e.g., Instagram, Youtube, twitter, Google Ads, etc.

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