channeladvisor
To maximize visibility on Amazon, retailers and brands are shifting more of their advertising budgets to Amazon Advertising. And they are doing so at an incredible rate. According to eMarketer, US advertisers spent more than double on Amazon’s platform last year — $4.61 billion, to be exact — making it the third biggest ad platform in the country.
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Leading brands have embraced the end of the 3rd party cookie and the necessity to align to a more modern and responsible approach to identification and personalization. ExP combines the person-centered profiles of FullContact, the robust collection and real time CDP capabilities of Adobe Experience Platform, and proven expertise in strategy, design, and technology from Hero Digital.
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AdRoll
One of the hardest things for new business owners to accomplish is to attract new shoppers to their burgeoning brand. Even harder still is turning these shoppers into repeat customers. We’ve recently teamed up with e-commerce experts at Magento to help small business owners get a leg up on their competition by running ad campaigns that attract and retain their target customers.
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Who doesn’t love to have their heartstrings pulled, or their funny bone tickled? As a marketer, it’s vital that the ad creative you produce makes your audience feel something—it’s that response that motivates your audience to act.
During this Tech-Talk Webinar, experts from QuickFrame by MNTN discussed why brand marketers should use strong emotions, such as joy, fear, or sorrow, when aiming to rouse and connect with their target audience.
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