Layar in Advertising

The world’s largest social media platform, Facebook, is opting to give users more content from friends and family in their newsfeeds. At the beginning of 2018, Mark Zuckerberg stated on Facebook, You’ll see less public content like posts from businesses, brands, and media.

Facebook can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your business in front of the right people? In this webinar presented by Hibu and Marketing Bitz, we’ll examine the changing landscape of Facebook, what you need to do, and how you need to do it to have your business succeed on the largest social network in the land.

Facebook advertising is fiercely competitive. As ad spend skyrockets and algorithms change, advertisers are scrambling to find the best ways to generate the most impactful conversions at the lowest costs. There is a lot of confusion, but don’t worry – our experts are here to show you how to optimize Facebook campaigns for your ideal personas and drive them to conversion. In this webinar, DialogTech’s Kelley Schultz and Hanapin’s Mary Hartman will walk you through strategy-altering methods to optimize conversions from your Facebook ads.

If not, it's time to start! Watch this webinar to learn how nonprofits of all shapes and sizes can run ads that increase online donations. In this 30-minute webinar, we’ll cover our pre-built advertising playbook to drive donations, share ads and results from other organizations, and introduce practical ways you can incorporate digital ads into your own fundraising efforts.