smartly
This webinar features Hopper’s Head of User Acquisition Simon Lejeune, Facebook’s Industry Manager for Travel & Tourism, Holly Stallan, and our very own Stephanie Semaan sharing their insights on the latest and greatest online trends in the ad industry. They cover everything from influencer marketing to Instagram Stories as a direct response tactic, and will discuss what the future of Facebook advertising looks like (spoiler alert: it’s not on Instagram!).
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AdEspresso
The holiday season can be a great time for business with thousands of customers looking to do their Christmas shopping. Sales are especially high around the Black Friday and Cyber Monday weekend. On Facebook, it’s also the most competitive time of year. This holiday season is likely to see record high prices for Facebook advertising. You also need to find a way to get your ads to stand out from the crowd.
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The majority of the US population is spending more time on streaming TV every day, and advertiser spending is following this trend.
By the end of 2022, advertisers will have spent $21 billion dollars on connected TV (CTV), compared with nearly $68 billion on traditional TV. In 2025, we expect that gap to close further by another $23 billion.
In this Meet the Analyst Webinar, our senior analyst Ross Benes served up the latest CTV viewership trends. He detailed where your industry peers are investing their streaming ad dollars—including our first Netflix ad forecast—so that your organization can stay on pace with the trends.
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AdEspresso
With well over 2 billion users on Facebook and over a billion on Instagram, it’s important to know how to target just the right people so that you maximize your results and avoid wasted ad spend. In this exclusive one-hour training, our Head of Education Paul Fairbrother will cover: Defining your ideal customer.
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