Leveraging Facebook Ads To Increase Service and Re-Capture Declined RO’s

Digital Dealer

Make Facebook Advertising work for your service drive, especially when properly used in conjunction with your current marketing efforts. Plus, you’ll be able to prove the ROI you are getting with Facebooks Offline Conversions. Get people whom previously declined recommended services back into your service drive to increase your found money opportunities. We’ll look at actual data and examples along with a host of best practices. This educational session will help you effectively improve or implement your current service marketing strategy.
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Spotlight

The advertising value chain in Singapore exhibits some of the same changes that we have identified at the global level. However, so far these changes have been much less pronounced than in other developed advertising markets. The major characteristics we have identified in the Singapore market


OTHER ON-DEMAND WEBINARS

Want to Be Great at Advertising? Immerse Yourself in Everything but Advertising

Adweek

If you’re an aspiring copywriter or art director, there’s a lot to be said for being aware of the work being done in advertising. But it’s also critical to seek inspiration outside the industry, too. In the third installment of our “Advice for Young Creatives” video series, Jeff Goodby and Juliana Cobb both urge young people to get away from advertising work—and to draw inspiration from the creativity, and the knowledge, circulating in other fields.
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Master B2B Lead Gen with Facebook Advertising

3Q Digital

We’re two months into 2018 and B2B brands are evaluating their early budget planning decisions - and turning more and more to Facebook advertising. It’s been shown that B2B business decision makers spend a median of 74% more time per day on Facebook than the average user. These potential leads are active on the platform, especially on mobile. By investing media spend in Facebook advertising, B2B brands can cover the entire sales funnel process - from initial brand awareness, to conversion, to retargeting for additional upselling. Join Facebook and 3Q Digital for a live webinar on Wednesday, February 21st at 11am PT / 2pm ET where we’ll discuss how to plan your B2B full-funnel strategy on the platform.
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Faces in the Crowd: Audience measurement tools in digital place-based media

Digital Signage Today

As digital place-based advertising grows in prominence, advertisers want to validate the metrics and successes of their campaigns as they have for generations with traditional media. Enter Anonymous Video Analytics. This groundbreaking technology employs visual analytics and facial detection tools to report the gender, age and other demographic information of people viewing digital screens. The results translate to digital signage solutions that can help advertisers understand the effectiveness of ad-dollar spending in digital place-based media.
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How to Protect Your Brand and Prevent a Social Media Crisis

Hootsuite

Social media presents a great chance for you to connect and engage with prospects, customers, and fans. But with that opportunity comes some real risks that need to be effectively managed. We’ve hosted this webinar to show you the steps you can take to reduce social media risks—including dangers such as impersonator accounts and phishing attacks.
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Spotlight

The advertising value chain in Singapore exhibits some of the same changes that we have identified at the global level. However, so far these changes have been much less pronounced than in other developed advertising markets. The major characteristics we have identified in the Singapore market

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