Make Your Advertising More Addressable

Merkle Inc.

We are in the midst of the biggest transformation we have ever seen in marketing. In today’s “me” economy, anonymous targeting tactics, which use cookies, device IDs, panels, and proxies to inform point-in-time outbound interactions, are no longer sufficient to create the one-to-one experiences that consumers require. Even at the top of the funnel, addressable advertising through media such as email, display, search, direct mail, TV, and print, has become the entrée into a full-funnel people-based marketing approach, driven by a common data thread and overarching customer strategy.
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Spotlight

Advertising is a form of promotion, and promotion is the face of a company. As one of the four pillars of marketing (along with product, place, and price), promotion encompasses the variety of techniques an advertiser uses to communicate with current and potential consumers. The goal of promotion is to ensure that targeted customers know and like a company’s products. This paper will focus specifically on advertising.


OTHER ON-DEMAND WEBINARS

Proven Strategies for Increasing Native Advertising and Branded Content Revenue

MIN

Native advertising is expected to drive 74% of all ad revenue by 2021 and publishers will serve as hubs for most of this content. That means publishers need to be prepared to deliver best-in-class native products, which includes sponsored and custom content, to generate big engagements and big returns. But there’s no one-size-fits-all strategy—your partners have unique goals that require unparalleled experience, creativity and custom solutions.
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ADVERTISING - Brad Sugars' LIVEOnline Webinar Series

ActionCOACHTV

If you are not already familiar with Brad Sugars Profit Masters, then get his business secrets for growing profits and building sales success by attending one of his free webinars, which is a great way to experience these business strategies first hand. If your business is ready to create real wealth and results by implementing systems so your business can run without you, you've got to check out Brad's webinar which will show you the steps you need to do just that.
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Best Practices for Managing Multiple Social Channels

Falcon Social

Facebook… Twitter… Snapchat… Pinterest… Instagram…YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social content strategy? How do you ensure brand consistency across thousands of social pages and accounts? How do you effectively engage your growing social communities? And, most importantly, how do you analyze and measure results?
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SNAP at Farmers Markets: Advertising and Marketing

fns.usda

Advertising and marketing is one of the most important aspects of attracting SNAP clients to farmers markets. It is also one of the most difficult. This webinar will focus on strategies for ways to advertise and market farmers markets to SNAP clients.
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Spotlight

Advertising is a form of promotion, and promotion is the face of a company. As one of the four pillars of marketing (along with product, place, and price), promotion encompasses the variety of techniques an advertiser uses to communicate with current and potential consumers. The goal of promotion is to ensure that targeted customers know and like a company’s products. This paper will focus specifically on advertising.

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