Mapping B2B Content to Each Stage of the Funnel

BrightTALK

According to research from Google, buyers engage with an average of 10.4 pieces of information before making a purchase decision. Are you creating the right content to address your prospective buyers’ needs at each stage of the funnel? Join BrightTALK as we share how to ensure you’re building a well-balanced asset library, including tips on blending rich and static media and building content that supports customer retention and growth.
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Spotlight

A Tale of Two Travelers For marketing to a consumer, there are the best of times and the worst of times. For instance, retailers know that planning initiatives around seasonal events like holidays can mean a boost in ROI. But what about marketing around more personal calendar dates, like trips and vacations?By looking at Rocket Fuel campaign data from multiple advertisers, we were able to identify travelers booking different types of hotels: luxury and non-luxury. We found that consumers with travel plans were indeed more open to certain ads and offers than non-travelers.


OTHER ON-DEMAND WEBINARS

7 Deadly Sins in Your PPC Account and How to Fix Them

WordStream

Are you guilty of letting your keywords accumulate dust, as you flicked the auto-pilot switch on? Perhaps, you’re new to the world of pay per click or getting back in the game after a long hiatus? Either way, it’s the perfect time for a PPC confessional.Our PPC experts will reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.Watch the webinar to learn:How to completely makeover your account structure, to improve results and optimize seamlessly How to strategically chose the right match types & negatives to get the best performance possible How to better allocate your budget and bids across your account How to focus on and properly track the metrics that matter.
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Explore the future of display advertising

Bannerflow

Learn the three key strategies for boosting display ad performance. Download the webinar to learn how to: Maximize your efficiency and reduce time to market. Personalize ad production, without compromising on creativity. Apply a simple formula for more impactful marketing.
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When Device Recognition and Programmatic Buying Intersect – A Mobile World Where Everyone Wins

Opera Solutions

In this webinar, you will: Gain insights on how OpenX is utilizing AdTruth's device recognition technology to deliver more targeted mobile ad inventory sold through the OpenX ad exchange RTB platform.Discover the benefits of adopting universal device recognition for both advertisers and publishers. -- Learn about AdTruth's device recognition technology and how it works within an mobile RTB exchange that delivers improved ROI for advertisers and publishers.Understand the principles of the "privacy-by-design" approach to device recognition while respecting consumer privacy and choice.
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DIGITAL MARKETING PREDICTIONS FOR 2019

PERKUTO

Marketing in 2018 was both exciting and eventful between GDPR, Adobe’s acquisition of Marketo, and the rising popularity of conversational marketing, chatbots, voice search and artificial intelligence (AI). So what’s next? What game changers will 2019 include?
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Spotlight

A Tale of Two Travelers For marketing to a consumer, there are the best of times and the worst of times. For instance, retailers know that planning initiatives around seasonal events like holidays can mean a boost in ROI. But what about marketing around more personal calendar dates, like trips and vacations?By looking at Rocket Fuel campaign data from multiple advertisers, we were able to identify travelers booking different types of hotels: luxury and non-luxury. We found that consumers with travel plans were indeed more open to certain ads and offers than non-travelers.

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