Bing Ads
Are you interested in uncovering new business opportunities? Would you like to spend less time building keyword lists? Join us as we explore how broad match can help you tap into new business opportunities, and how you can optimize your campaigns to drive the best results. With constantly changing search landscapes, it can be difficult to anticipate all the queries that customers might enter. Every day, approximately one-third of queries coming to the Bing Network contain new search terms. Broad match helps find relationships between keywords and user searches, even if the full keyword isn’t in the search term, making it a valuable tool to discover new consumer trends or themes.
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When pursuing a digital advertising strategy it’s important to ensure representation across many platforms and channels. This webinar will go into detail on the evolving ad landscape, new platforms in the space, and which ones we think will be the most valuable going forward. With Google being the most prominent and often the most successful of all paid media platforms phasing out third-party cookies it will be even more important to explore other ad platform options. These can range from programmatic vendors, third-party platforms, amazon, and more. Anvil’s team will walk through the capabilities of each of these platform types, what kind of ads are able to be used, etc.
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Five Benefits to Buying Branded Terms via Google Ads: PPC Strategies for 2020 In today’s uncertain economic climate, brands are retooling sales and marketing efforts. One area that often gets cut first, is brand marketing. Brand marketing (like buying your own name on Google) can seem like a luxury during an economic crisis. History shows there are very good reasons to maintain branded campaigns as well as increase, rather than decrease, marketing budgets.
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Hanapin Marketing
Facebook advertising is fiercely competitive. As ad spend skyrockets and algorithms change, advertisers are scrambling to find the best ways to generate the most impactful conversions at the lowest costs. There is a lot of confusion, but don’t worry – our experts are here to show you how to optimize Facebook campaigns for your ideal personas and drive them to conversion. In this webinar, DialogTech’s Kelley Schultz and Hanapin’s Mary Hartman will walk you through strategy-altering methods to optimize conversions from your Facebook ads.
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