Dering Hall
What aspects of your business are part of your digital marketing plan? Why do goals matter and how can you prioritize them? In this section we discuss the importance of goal setting and how to properly plan out your process for achieving these goals.
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tvsquared
TV advertising, accounting for a $3.1 billion industry in Australia, has proven to be the most effective marketing channel for creating brand awareness and driving both online and offline response. Watch this on-demand webinar to learn about the biggest TV ad trends impacting the Australian market, including: TV’s evolving role as a performance-marketing channel. How advertisers – across industries – are thinking differently about TV-driven direct response.
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Brands are challenged by customers' dynamic usage and behavior patterns and diverse, multichannel journeys. B2C marketers want to deliver the most customer experiences that make every moment of interaction personal. It's not enough to rely on intuition or siloed, fragmented data. Traditional segmentation is no longer adequate, and the new standard of one-to-one marketing is made possible with customer data that integrates online and offline interactions and transactional behavior.
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eventbrite
It´s tough to run an E-commerce business today. The average profit margin in retail is low. For Swedish retailers, a study from last year shows that the number on average is 3% Svensk Handel and for the lowest performing companies, the trend is even worse. The fast-growing E-commerce segment make it even more challenging to keep the margins ups. That's why it has never been more important to focus on ROI by improving the digital marketing strategy of e-businesses.
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