Maximize Your Digital Ad ROI

Subscriptions were the hottest thing in TV—until they weren’t. As more streaming services come online, consumers’ sticker shock is driving many to seek lower-cost alternatives. Enter ad-supported Connected TV. Nine out of ten CTV viewers regularly watch ad-supported content, and every major streaming service has (or soon will have) an ad-supported option.

IDC recently released its first ever analysis of ad tech vendors, and it raised a lot of interesting questions about the future of advertising software, and advertising in general. In the “Future Trends for the Ad-Tech Market” webinar, now available on demand, Jen Whelan, Criteo’s SVP of Marketing, and Karsten Weide, IDC’s VP of Media & Entertainment have a fireside chat to discuss the results from IDC’s latest Advertising Software Forecast.

Want to learn more about copywriting for Facebook Ads? Ana Gotter is a freelance copywriter and content marketer who has been writing for AdEspresso for over three years. She specializes in PPC copy, and has seen how a change in ad text can take an ad from $12 per click to $1.29 per click. Facebook Ads has been growing in popularity amongst marketers, and more competition means less space for ads. In feeds that are increasingly filled with personalized content for each user, it’s essential to know how to write copy that will resonate with each individual audience niche, and how to do it quickly.

This year's holiday season is almost here. You have special sales, promotions and giveaways planned. Your bottom-funnel channels are ready to close. But how are you thinking about top-of-funnel marketing and how you'll introduce potential customers to your brand?