Mobile Advertising: B2C Brands Mature, But Bad Habits Die Hard

If you find programmatic advertising confusing, you’re not alone. It is easy to get overwhelmed by the plethora of acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play. Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second- and Third-Party data at scale, you can target with increased precision and optimize campaigns in real-time.

Did you know that Facebook still allows you to use 3rd party data for advertising on its platform? With the recent shut-down of Facebook Partner Categories, maybe brands and agencies are confused about where to turn. As an industry leader in omnichannel and privacy-compliant audiences, V12 Data provides rich data sets and solutions to help you target your clients and prospects on Facebook. This webinar will focus on what the Facebook change means for you and how to build highly-effective, custom audience solutions.

The majority of the US population is spending more time on streaming TV every day, and advertiser spending is following this trend. By the end of 2022, advertisers will have spent $21 billion dollars on connected TV (CTV), compared with nearly $68 billion on traditional TV. In 2025, we expect that gap to close further by another $23 billion. In this Meet the Analyst Webinar, our senior analyst Ross Benes served up the latest CTV viewership trends. He detailed where your industry peers are investing their streaming ad dollars—including our first Netflix ad forecast—so that your organization can stay on pace with the trends.

This replay provides the following benefits: Gain a deeper understanding of the attributes of great b-to-b brands and how they strengthen customer engagement. Learn how to empower employees to deliver against your company’s brand promise to engage and inspire customers. Pinpoint the brand enablement and customer engagement activities that drive the greatest impact.