Monetize your Mobile Experience with Facebook's Audience Network

Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people (endorsements).

The advertising market is undergoing a dramatic shift, with a variety of trends impacting the value chain and reshaping the future of the US advertising ecosystem, particularly in video. What should advertisers and publishers expect as this new ecosystem emerges? We'll discuss: How consumer behavior is evolving and its impact on advertising. Key drivers that are causing significant changes in the industry. When the changes might have material impacts on the video advertising space and practical considerations for addressing them.

We know marketers are constantly faced with improving the reach and performance of the campaigns you’re running. With this in mind, we’ve built a new native advertising library that can be leveraged in your Choozle campaigns that drives customer engagement through content-focused, native ad placements. In this webinar, learn what native advertising is, how it differs from other display creative asset types, how to enable native advertising in your Choozle campaign, and what types of campaigns are well-suited to run native ads.

Want to run Google Ads campaigns but don't know where to start? Join this webinar with Chiara Iacoponi, senior Ads strategist at Google, to learn how to add Google Ads powered by AdEspresso to your digital marketing strategy. Today's customer's online behavior has completely revolutionized the concept of the customer journey, which has become more fragmented than ever before. Users are constantly connected, moving across devices, platforms and exposed to increasing amounts of information while making purchasing decisions. From a marketing point of view, this shift in consumer behavior calls for integrated marketing strategies across media, in order to be as effective as possible throughout the entire marketing funnel.