Podcasting has experienced explosive growth in the past few years, with the term and 155 million active users in the US alone. Podcasts generate very engaged group of listeners, with 85 percent listening until the end of each podcast.
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Keywords play an important role in the success of your manual campaigns. But do you know how to use broad, phrase, and exact match keywords, or where to find keywords that will help you build a successful campaign? In this beginner-level webinar, we'll show you what keywords are and how to choose the right ones based on your advertising goals. Plus, we'll explain how to analyze your search term report to understand how shoppers discover your products.
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Dering Hall
What aspects of your business are part of your digital marketing plan? Why do goals matter and how can you prioritize them? In this section we discuss the importance of goal setting and how to properly plan out your process for achieving these goals.
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Smartly
Familiar with bid multipliers? No stress if you’re not - bid multipliers is a Facebook feature that helps advertisers, like you, to streamline their audience segmentation without splitting them into different ad sets. We have seen it improve advertisers’ performance significantly, but we understand why it might feel daunting to get started. Maulik Desai and Tuomas Mäki hosted a webinar to discuss Bid Multipliers for Mobile App and E-Commerce Advertisers, where they took a deep dive into bid multipliers and how to use them to drive performance.
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