Native Advertising Transparency Assessment Trust vs Failure

OTAlliance

Native advertising is increasing. Done well, native can provide compelling audience experiences while supporting publishers. The current landscape, however, shows widely differing practices, few standards and increasing consumer confusion. OTA's webinar reviews the current state and provides recommended best practices for improved transparency - the 3 Ds: Disclosure, Discoverability and Delineation.
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Spotlight

http://ibm.co/16MDdZR Big Data & Analytics is enabling companies to deliver the right message, to the right person, at the right time, for the right price. Leading marketers are using this advantage to deliver greater value and relevance to their customers. Learn how in this video from IBM.


OTHER ON-DEMAND WEBINARS

SETTING UP A SOCIAL MEDIA POLICY

Smarsh

Financial companies have been slow to adopt social media, sacrificing a crucial platform for communication and sales that appeals many potential clients — especially Millennials who use social media for shopping more than twice as much as other generations.Can financial companies do more and better with social media?To do so, they need social media policies. This webinar offers concrete steps for establishing a social media policy for financial companies and mortgage lenders, ranging from identifying the purpose of the social media outreach to setting up a budget and determining who will be in charge.
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How to analyze and improve your ad campaigns using Google Analytics

Elama

Google Analytics is one of the most powerful tools any business person can apply to better understand, what’s working for their business online and where to focus their attention to maximize growth. In this introduction to Google Analytics, we’ll walk you through the basics of Google Analytics.
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Monetize your Mobile Experience with Facebook's Audience Network

Audience Network

Use Facebook's Audience Network to monetize your mobile experience with ads from 3 million Facebook advertisers. Started in October 2014, the Audience Network extends the same rich people-based marketing used to deliver ads on Facebook to help mobile publishers and developers monetize their content.
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Increase Your Conversion Rates with Account-Based Marketing

activedemand

Improving conversion rates is challenging. People expect personalized interactions with brands across multiple marketing channels. Account Based Marketing is all about treating the individual prospect or strategic customer account as a ‘market-of-one’ and focusing in on your prospect to maximize engagement and revenue. The more targeted your marketing engagement gets, the better your conversion rates will be, and the more sales you’ll generate!
Watch Now

Spotlight

http://ibm.co/16MDdZR Big Data & Analytics is enabling companies to deliver the right message, to the right person, at the right time, for the right price. Leading marketers are using this advantage to deliver greater value and relevance to their customers. Learn how in this video from IBM.

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