Cookieless marketing is what everyone is talking about, and brands are getting more and more conscious of owning first-party data, for them to fly through these changing times easily. It is imperative for brand owners to start consolidating the wealth of first-party data they generate by means of Digital interactions, store walkins, CRM data, etc. with their users; unify and convert those data events into an identifiable data currency which can be used for remarketing, business intelligence, strategy building, etc.
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Digital Marketing Depot
Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These ‘hijack’ attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. So how do you spot it and stop it? How do you protect your brand and help your customers find you instead of a competitor?
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You probably know that building your brand on Amazon can help connect you with customers and deepen engagement with your products. But what does 'building your brand' actually mean? In this webinar, we'll explore the facets of brand building—developing your story, sharing your mission, and consistently applying your style guide—and show you how they can have a real, meaningful impact on both your brand and customers.
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AdRoll
Defining itself by fitting the form and function of its environment, native advertising has become one of the most popular ways to reach new audiences on everything from pop culture websites to social media platforms.
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