Online Display Advertising: A B2B Marketer's Primer

Even if you're not an e-commerce advertiser,your paid search and social campaigns will be affected by the holiday rush. Tis the season to avoid high cost-per-clicks and low conversions with our 12 Rules of Pay-Per-Click Holiday Prep

To deliver personalized ads, ad tech company Clinch tracks hundreds of millions of web users who generate 1 billion events each day. Clinch knew that the old school way of building data pipelines wasn’t going to work, so partnering with Upsolver, they were able to save time and money on their data warehouse fees as well as optimize their engineering resources.

Amid a challenging economic environment which has seen TV advertising revenue decline and audiences continue to fragment, addressable advertising could provide a welcome boost for broadcasters. By showing different ads to different households during the same programme, broadcasters can provide targeted messaging and respond to calls from marketers for the ability to deliver personalised messages to consumers. In this webinar, we will hear from those responsible for sourcing, implementing, managing and maintaining addressable ad platforms to understand the key aspects of operating a successful addressable ad service. In assessing the technology considerations, the discussion will examine the different approaches for linear, whether broadcast or streamed IP and on-demand via set-top boxes and channel apps and differing levels of available data. As well as exploring how best to manage customer data such as demographic information, browsing and purchase history to provide segmentation and the level of granularity required by advertisers it will also consider the importance of compliance with data regulations. It will also look at management of ad inventory, reporting metrics and audience management and analytics systems and the tools required to monitor and monetise inserted ads.

Leading marketers actively measure their digital performance across web, social, mobile and digital relative to their competitors and challenger brands. In this complimentary digital marketing webinar, learn about the B2B and B2C brands that stand out as best of breed, according to Gartner for Marketers’ digital benchmarking team, including the key trends and behaviors of “genius” digital marketers.