Organic: recipes for B2B social media success

The advertising market is undergoing a dramatic shift, with a variety of trends impacting the value chain and reshaping the future of the US advertising ecosystem, particularly in video. What should advertisers and publishers expect as this new ecosystem emerges? We'll discuss: How consumer behavior is evolving and its impact on advertising. Key drivers that are causing significant changes in the industry. When the changes might have material impacts on the video advertising space and practical considerations for addressing them.

Are you looking to grow your agency but struggling to scale due to the time taken up dealing with clients? Or perhaps you’re looking to start offering Facebook Ads services and need to know the right way to onboard and service clients? Either way, this free training is for you!

Quora Ads has partnered with Metric Theory and Zenefits to share how their campaigns on Quora yield similar performance to other paid channels, at about half the cost. Quora Evangelist JD Prater dives into a tactical presentation of how to reach your goals with Quora, using the Zenefits campaign as a prime example while layering in never-before-seen metrics and key strategies.

Brands and agencies are constantly looking to drive advertising innovation but are hindered by challenges along the way. Programmatic workflows are complex and disconnected, making campaign setup and optimization quite time-consuming. Getting actionable audience and campaign insights requires hours of data manipulation. The Quantcast Platform transforms this experience completely. It was built with ease of use at its core and empowers brands and agencies to seamlessly plan, activate, measure, and innovate in a single, unified platform. Because of the platform’s intuitiveness and simplicity, advertisers can focus their energies on exploring audiences and creative messaging to drive marketing innovation.