Organic: recipes for B2B social media success

Fieldworks Marketing

“In a world where money talks and organic reach is at an all-time low across social media, how can those without large advertising budgets get their message seen by the right people? In this session, we examine organic B2B social media marketing strategies that will help businesses grow brand awareness, identify and pursue potential leads and add a vital element of personalisation to their marketing. On top of this, we will discuss some of the best practice approaches when it comes to optimising and measuring the success of organic activity.”
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Spotlight

2016 Advertising Benchmarks Aggregated Report includes benchmarks sourced from reputable sites like Google Display Benchmarks Tool, eMarketer, MailChimp and others. How many times have you searched this out? Online Advertising Benchmarks, Digital Benchmarks, Social Media Benchmarks, Display Advertising Benchmarks, Email Marketing Benchmarks and Digital Marketing Benchmarks. Don’t you wish there was a one stop shop for digital benchmarks and metrics?


OTHER ON-DEMAND WEBINARS

Advertising on Reddit

search engine journal

On Wednesday, August 10th, 2016, the SEJ ThinkTank was joined by SEJ Chief Social Media strategist and long-time, Redditor Brent Csutoras. He gave an in-depth presentation about how to effectively market on Reddit using ads.A few points he covered during his presentation:Demographics of Reddit users and why you should consider advertising on the platform.The difference between link and text ads and when you should use each.How to engage with Reddit users in a way that makes them want to interact. The importance of taking the time to learn the “language” of each subreddit.
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Advertising Effectiveness for Not for Profit organizations

ESOMAR Foundation

In this second webinar of our series on Advanced Research techniques, we look at Advertising Effectiveness for Not for Profit organizations. We all know that old adage that half of all advertising spend is wasted, it’s just that we don’t know which half - but over the last decade or so - with the new neuroscience bringing real understanding of how the brain works – we are getting much better at knowing which types of advertising are most effective – in both the long and short term - and new technology has helped us measure the effect in ways that just weren’t possible before.
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Website & Social Media Common Compliance Violations

Credit Union Webinar Network

Do your institution’s website and social media comply with federal consumer protection regulations? This session will teach you what must be said on the website and the related timing requirements. You will learn about the regulations that shape website content and language and your regulatory responsibilities. Examiners are increasingly focusing on social media compliance. Learn the advertising requirements for the regulations listed below and how to avoid the most common compliance violations.
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Build Brand Awareness with Programmatic

Infectious Media

As Europe’s leading programmatic advertising specialist, in the last year we have seen many of our clients asking how they can achieve brand awareness programmatically. Watch our 30 minute webinar and find out how to use programmatic advertising to: Develop an effective and flexible brand awareness campaign Measure the performance of your brand awareness activity Gain greater transparency of your programmatic advertising Integrate your brand awareness and direct response campaigns for better performance Link-up online and offline campaigns.
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Spotlight

2016 Advertising Benchmarks Aggregated Report includes benchmarks sourced from reputable sites like Google Display Benchmarks Tool, eMarketer, MailChimp and others. How many times have you searched this out? Online Advertising Benchmarks, Digital Benchmarks, Social Media Benchmarks, Display Advertising Benchmarks, Email Marketing Benchmarks and Digital Marketing Benchmarks. Don’t you wish there was a one stop shop for digital benchmarks and metrics?

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