PERSONAL BRANDING USING SOCIAL MEDIA

With social media democratizing mass media (away from a few large corporations), we all have access to the same tools that the rest of the world does. That makes us responsible for what we say about ourselves. This used to be a static, work-related CV/resume in the previous era, but with social media, this is a dynamic, ever-changing personality-focused live profile. This live profile an aggregate of what we say online no matter which platform surfaces when someone searches about us. Given our rapidly decreasing attention spans, if you do not take charge of your own live profile online, chances are you won’t matter. This session is an introduction to plan the basics of your social footprint, learning about the best practices from social media stalwarts and adding social media personal branding as a 15-minutes-a-day habit.
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Spotlight

OTHER ON-DEMAND WEBINARS

Delivering ROI with Ad Targeting and Reporting

Midco

Today’s digital landscape is evolving – and so is the person behind the screen. The average consumer can decide in milliseconds whether an ad or video is relevant. How can you, as a business, work to cut through the noise – and ensure you’re getting transparent reporting to guarantee success?
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LinkedIn Ads - The Most Up to Date Hacks for Paid Promotion

WriterAccess

The King of B2B community will likely continue to crank up the costs for marketers to reach their freakishly targeted audience. But fear not: AJ Wilcox to the rescue, with the latest and greatest LinkedIn updates, hacks, and tactics to keep us out of the high-cost advertising jail. He’ll show us how to generate the highest quality leads and get massive conversions with any-size budget—all learned from managing some of the largest LinkedIn Ad budgets in the world. AJ received RAVE reviews a few years ago at CMC, so we’re bringing him back to supercharge our LinkedIn return on investment.
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Quantifying the Value of Snap Advertising

Nielsen

Since Snap’s launch in 2011, it has seen tremendous growth and innovation. With a large and engaged user base, Snap is an attractive platform for advertisers to connect with their customers. Marketers managing multi-channel campaigns need guidance to measure the impact of these activities accurately.
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Getting Started with Bing Ads for SMBs

Microsoft

Millions of people search the web on their computers and mobile devices. Search engine marketing (SEM) is how you can get your ads in front of these future customers when they’re searching for businesses like yours. You set your own budget and are charged only when your ad is clicked. This makes SEM an affordable way to reach more customers for businesses of all sizes — including yours.
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