Programmatic 401: The Right Half of Advertising

Knowledge is power. That’s certainly true for your marketing campaigns, when it comes to managing spend, ROI and viewability across all channels. Knowing what’s working and what’s not is step one. Moving to actionable insights in real-time to control the performance of your KPIs, is the next level up. In this on-demand webinar, Jay Wilder, Director of Product Marketing at Datorama, shares 7 practical ways to get in control – and actionable, with a complete view of your paid media data, analytics and ROI.

In the wake of cookie restrictions and increasing privacy legislation, marketers are looking for alternative ways to reach their desired audience and demanding accurate contextual targeting at scale. This shift is the perfect opportunity for publishers to take back control of their first-party data. To succeed in 2020, publishers need to shift their focus to contextual intelligence, reduce waste, and regain control of their inventory. Learn what you can be doing to avoid the post-cookie fallout and increase your yield in the wake of industry change. Watch the webinar on-demand now to get ahead of the post-cookie curve.

As the looming deprecation of cookies continues to approach the digital advertising industry, one thing is clear – the key to connecting with audiences is drastically changing. That’s where the next generation of targeting comes in – context. As the need to engage with the right audience becomes even more critical, what can marketers expect from contextual solutions? IAS and a panel of industry experts discussed why contextual will become the key piece your brand needs to reach your desired audience.

In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. In the new experience, you simply start by choosing the objective that matters most to your business and Campaign Manager will customize campaign creation according to your objective. Watch this on-demand webinar to learn more about objective-based advertising and hands-on tips for creating campaigns in the new experience.