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Programmatic Advertising: Master the Essential Concepts and Tech Foundations

Programmatic Advertising
Despite algorithmic bias, ad fraud, and the moving target of privacy compliance, programmatic advertising is here to stay. Programmatic is efficient for advertisers and allows publishers to tap real-time demand to drive revenues.

In this Meet the Analyst Webinar, our analyst Evelyn Mitchell explored how advertisers, publishers, and ad tech players operate in the programmatic marketplace that fuels over 90% of digital display ad spending in the US.
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For stations of all sizes and in every market, learn to produce compelling creative that advertisers and consumers. Learn to: Tap into your inner creative talent, Write commercials that cut through boring clutter & Lighten up and stop overthinking your ads.
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Instagram is a global community of over a billion users, and with over two million active advertisers using the channel, it continues to be one of the most effective yet competitive channels for brands to engage with customers.
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Traditional media models have been turned upside down as new digital options move into the mainstream. Consumer behavior has followed suit, and brands need to revamp their advertising models to take full advantage of the new media market. But what kind of ad experiences will resonate best?
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Creative Ad Strategies Anyone Can Use

RAB

For stations of all sizes and in every market, learn to produce compelling creative that advertisers and consumers. Learn to: Tap into your inner creative talent, Write commercials that cut through boring clutter & Lighten up and stop overthinking your ads.
Watch Now

A guide to marketing on Instagram

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Instagram is a global community of over a billion users, and with over two million active advertisers using the channel, it continues to be one of the most effective yet competitive channels for brands to engage with customers.
Watch Now

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What aspects of your business are part of your digital marketing plan? Why do goals matter and how can you prioritize them? In this section we discuss the importance of goal setting and how to properly plan out your process for achieving these goals.
Watch Now

How to Create Ads That People Actually Want to See

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Traditional media models have been turned upside down as new digital options move into the mainstream. Consumer behavior has followed suit, and brands need to revamp their advertising models to take full advantage of the new media market. But what kind of ad experiences will resonate best?
Watch Now
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