Quantifying the Value of Snap Advertising

Influencer marketing, native advertising and other forms of viral marketing via social media have emerged as some of the most popular and dynamic tools available to advertisers today to engage consumer audiences. The Federal Trade Commission (FTC) has become increasingly active in seeking to regulate how advertisers and influencers can effectively and legally communicate with the consuming public.

Almost 70% of all digital ad spending in the US will go to ads delivered on mobile devices this year. That’s no surprise since consumers spend more time in apps, and engage with them more often. In fact, a wider variety of mobile apps are finding audiences and new ways of making money. Grocery, shopping, and navigation apps are all seeing increases in users, who are spending more in-app on subscriptions and virtual goods. In this Meet the Analyst Webinar, Yory Wurmser, our principal analyst, shared new monetization opportunities for advertisers, including how to benefit from apps with quality ads and strong first-party data stores.

Inflation is up. Spending is dropping. And now there’s growing talk of a marketer’s nightmare: a recession. When times get tough, brand marketing budgets are the first to go, and TV is often on the chopping block. But what if you didn’t have to turn your back on TV ads? What if they could prove their performance impact, show ROI, and underline the marketing team's value? Join Jon Zucker, senior product marketing manager at MNTN, as he gives advertisers the survival guide for weathering tough times. Jon will look at why brands need to prioritize ad channels with measurable returns, discuss success stories of CTV advertising during the economic uncertainty of COVID and show how TV can be a growth driver during both good times and bad.

In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. In the new experience, you simply start by choosing the objective that matters most to your business and Campaign Manager will customize campaign creation according to your objective. Watch this on-demand webinar to learn more about objective-based advertising and hands-on tips for creating campaigns in the new experience.