Quora Inc
Quora Ads has partnered with Metric Theory and Zenefits to share how their campaigns on Quora yield similar performance to other paid channels, at about half the cost. Quora Evangelist JD Prater dives into a tactical presentation of how to reach your goals with Quora, using the Zenefits campaign as a prime example while layering in never-before-seen metrics and key strategies.
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Hanapin Marketing
In this webinar, DialogTech’s Kelley Schultz and Hanapin’s Emma Franks will discuss how audience targeting methods are changing, how to build a competitive edge in your industry, and exclusive best practices to help you thrive in a digital marketing world that is all about audiences.
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V12
Did you know that Facebook still allows you to use 3rd party data for advertising on its platform? With the recent shut-down of Facebook Partner Categories, maybe brands and agencies are confused about where to turn. As an industry leader in omnichannel and privacy-compliant audiences, V12 Data provides rich data sets and solutions to help you target your clients and prospects on Facebook. This webinar will focus on what the Facebook change means for you and how to build highly-effective, custom audience solutions.
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Effective measurement is a fundamental pillar of all marketing. Being able to target the right audience on the right channels and measure the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world.
With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, there are two questions that are looming in the marketing world about measurement: How would you measure (and report on) in-channel performance if you do not have access to all the data? What would this mean for cross-channel data attribution?
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