Rimon CLE Webinar - Hedge Fund Advertising Fundamentals and New Developments

Do your online ads, community website, or Facebook page convey a welcoming message? Or are there any subtle clues that might lead someone to believe you have a discriminatory preference for or against prospective renters based on their race, sex, religion, or any other characteristic protected by the Fair Housing Act? In this one-hour webinar, attorney Lynn M. Wilson discusses how some communities have run afoul of the Fair Housing Act’s ban on discriminatory advertising online—and explains how to avoid having discrimination claims arise from your online advertising.

One of the hardest things for new business owners to accomplish is to attract new shoppers to their burgeoning brand. Even harder still is turning these shoppers into repeat customers. We’ve recently teamed up with e-commerce experts at Magento to help small business owners get a leg up on their competition by running ad campaigns that attract and retain their target customers.

This CLE webinar will provide guidance for counsel of brand owners on recent developments for native advertising. The panel will examine the regulatory landscape and the laws applicable to native advertising. The panel will discuss transparency and disclosure, as well as the steps companies should take to ensure compliance and minimize the risk of FTC scrutiny.

If you find programmatic advertising confusing, you’re not alone. It is easy to get overwhelmed by the plethora of acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play. Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second- and Third-Party data at scale, you can target with increased precision and optimize campaigns in real-time.