Say Hello to Objective-Based Advertising

As US consumers continue to chart an uncertain course through the storm of COVID-19, brands struggle with knowing how to reach out – what messages will seem helpful and appropriate in such chaotic times. In this on-demand webinar, we look at smart strategic and tactical approaches to developing, assessing, and monitoring ads during the pandemic. GfK’s Jon Brand and Melissa Sheila Garcia explore ways to tap into key themes of well-received campaigns responding to COVID-19 monitor competitive online ad activity – even targeted “dark” marketing – during the pandemic get reliable insights on consumers’ reactions to brand creative maximize the short-term engagement – and long-term memorability – of ads The webinar draws on GfK’s partnership with BrandTotal – a real-time competitive intelligence platform capturing social media activity – and GfK’s own Ad Fit Optimizer (AFO) tool for optimizing ad creative.

Podcasting has experienced explosive growth in the past few years, with the term and 155 million active users in the US alone. Podcasts generate very engaged group of listeners, with 85 percent listening until the end of each podcast.

This in-person Brand Academy, sponsored by Silverbullet, will examine why contextual advertising is being scouted as an effective and easy-to-implement solution for advertisers looking to step into the privacy-first era. Experts, Umberto Torrielli, CSO at 4D, and Billy Port, VP of Revenue at 4D, will take you on a journey to explore the evolution of contextual advertising and where it is today, the importance of safety and suitability for the modern marketer, the incredible world of contextual video, and why it is so important to invest now.

Did you know that there are 1 billion people in the world living with a disability? Have you considered the value of making your documents and media more accessible for your clients or customers? Not considering accessibility is like saying to 1 in 5 customers, “I don’t want your business.” You may know who your audience is as a business owner or marketer, but if you're not maximizing accessibility, you could be missing out on a large swath of potential customers.