Scale Your Reach: DoorDash & Pacvue Expand with On-site Advertising

To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Hotel Campaigns helps travel marketers work smarter - with richer ad management, powerful analysis, and more granular targeting options. As a premier partner, Koddi has worked with Google for six years and is excited to share key learnings and insights for hoteliers on how to optimize Hotel Campaigns to meet your marketing goals.

For successful marketers, delivering personalized customer experiences at every touchpoint, at scale and across the customer lifecycle is no longer a nice-to-have. It's a must-do. However, over two thirds of marketers struggle to deliver on this mandate despite the opportunities presented by adtech, according to “The Personalized Advertising Confidence Gap,” an October 2018 commissioned study conducted by Forrester Consulting on behalf of RevJet.

Responsive Search Ads (RSAs) are perhaps the most innovative change coming to your search campaigns since 2016. Join our webinar to learn more about Google’s new RSA format and the best practices for running successful campaigns. We’ll cover the following topics: Setting up RSAs, Creating RSA conversion goals, Best practices for running RSA campaigns & Optimizing RSA campaigns.

What is CCPA? The California Consumer Privacy Act increases the transparency of the collection and selling of physical and digital data, while providing California residents with more control over what happens to their personal information that companies collect. CCPA is approaching with a compliance deadline of January 2020. With the countdown to compliance less than 6 months away it’s critical to know how this can potentially impact your business in order to avoid violation fines. Join our webinar as we unpack the key requirements and considerations to keep in mind in order to stay compliant. See how CCPA impacts all advertisers, not just Californians.