Search Engine to Store: Maximizing & Measuring the Impact of Search Marketing on In-Store Performance

Over the past few years there has been a surge in new platforms available to advertisers designed to reach users in rapidly growing digital ecosystems such as mobile apps, gaming, and eSports. These platforms provide a plethora of new audiences and opportunities for advertisers to get their name out there and in front of primary target audiences that may have been difficult to reach through traditional digital advertising platforms.

Want to run Google Ads campaigns but don't know where to start? Join this webinar with Chiara Iacoponi, senior Ads strategist at Google, to learn how to add Google Ads powered by AdEspresso to your digital marketing strategy. Today's customer's online behavior has completely revolutionized the concept of the customer journey, which has become more fragmented than ever before. Users are constantly connected, moving across devices, platforms and exposed to increasing amounts of information while making purchasing decisions. From a marketing point of view, this shift in consumer behavior calls for integrated marketing strategies across media, in order to be as effective as possible throughout the entire marketing funnel.

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, as he shares his process for evaluating potential advertising platforms to greenlight. He’ll walk through his personal rubric for assessing a new channel prior to launch, which has helped MNTN nail and scale its own B2B efforts. He will also share the performance metrics he uses to determine effectiveness of those he’s testing—whether it’s a new social channel or even Connected TV.

Learn how sponsored ads can help KDP authors like you reach new readers and drive more sales. In this webinar, we’ll show you how our self-service advertising solutions can help you promote your books to a wide, relevant audience and inspire readers' loyalty.